In honor of Valentine's Day, HMSHost wanted to show travelers some love with their Share Your Love campaign at airports across the country.
In what was called a "1,000 Acts of Kindness" experience, HMSHost wanted travelers to "pay it forward" by performing random acts of kindness for other travelers.
"In today's world, we can all benefit from some positivity. HMSHost has set out to create memorable occasions in the traveler's journey that not only adds an engaging airport experience, but most importantly empowers each traveler to take a moment and share kindness with their fellow travelers," said HMSHost Vice President of Marketing and Communications Atousa Ghoreichi.
As the name implies, the goal was to spread 1,000 acts of kindness in airports through Share Your Love events in select terminals.
To participate in the program, travelers picked up an Act of Kindness card that gave them their "kindness mission." The mission could be anything like giving a rose or eye mask to a fellow traveler or airport employee, having a meal with a fellow traveler, gifting a box of chocolates to a flight crew or buying a coffee for the person behind them in line.
HMSHost provided travelers with the items noted on the kindness mission card, allowing travelers to focus entirely on spreading kindness and love.
In addition to kindness missions, each airport hosting the event had a Share Your Love message board that let travelers write positive messages on cards for kids in children's hospitals. The cards will be delivered to the kids and families of those in need on Valentine's Day.
Travelers also received a bit of love from HMSHost for participating in creating a card for the Share Your Love boards. They were given a premium chocolate bar, Valentine's Day card and a 15 percent discount at HMSHost dining locations.
The Share Your Love events took place at Charlotte Douglas International Airport, Chicago's O'Hare International Airport, George Bush Intercontinental Airport (Houston), Hartsfield-Jackson Atlanta International Airport, Miami International Airport, Nashville International Airport, Orlando International Airport, Palm Springs International Airport and San Francisco International Airport.
If you didn't have the chance to participate in the experience at one of the airports but still want to spread kindness and love on Valentine's Day, you can perform a random act of kindness and share it on social media with the hashtag #HMSHostLove thus entering yourself into a contest to win a $500 gift card.
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