When Visiting Japan, Make Sure to Add Hokkaido to Itinerary

Image: Nanajo Otaki Waterfall. (Photo Credit: Alex Temblador)
Image: Nanajo Otaki Waterfall. (Photo Credit: Alex Temblador)
Alex Temblador
by Alex Temblador
Last updated: 8:00 AM ET, Sat April 4, 2026

Skiers and snowboarders travel annually to Hokkaido, Japan, the second largest of Japan’s four main islands, as it receives amazing snowfall every winter. However, the region offers so much more, like year-round outdoor adventure, breweries, hot springs, historical attractions, and cultural experiences. 

As places like Tokyo and Kyoto overflow with tourists, skip the crowds and visit Hokkaido. It’s easier than ever, especially since Japan Airlines offers free domestic flights to Hokkaido from major cities across Japan. 

Keep reading to see what you should put on your Hokkaido itinerary. 

Sapporo

Sapporo is the largest city in Hokkaido and offers a wealth of experiences beyond its famed Sapporo Snow Festival (held in February each year). Asahiyama Memorial Park and Sapporo TV Tower offer stunning views of the city from high above. Hokkaido Jingu, the largest Shinto temple in the city, is a fantastic place to visit with a guide, who will share the temple's history and aspects of Shinto. 

Beer lovers should check out the Sapporo Beer Museum to learn how the famous brand came to be, before sitting down to taste a flight of beers that are only offered at the brewery. Across the street from the museum is Sapporo Garden, a great spot to have Jingisukan, the city’s famous grilled lamb dish. Otherwise, visit Ramen Alley, a world-famous alley with 17 ramen spots. Don’t forget to make your way underground to Aurora Town, Pole Town, and Apia, underground shopping malls full of boutiques, stores, and restaurants connected to the underground rail line. 

Sapporo Beer Museum.

Sapporo Beer Museum. (Photo Credit: Alex Temblador)

Volcanoes

There are about 52 volcanoes (15 of which are active) in Hokkaido, which draws curious travelers interested in learning more about these geological giants. Toya-Usu UNESCO Global Geopark surrounds Lake Toya and is home to the active volcano Mt. Usu. The geopark is full of hiking trails you can experience year-round, whether hiking in the summer and fall or snowshoeing in the spring and winter. You can even take kayaks or canoes on Lake Toya in the warmer months. Book a tour with a volcano meister to learn more about the eruptions that carved out the geopark and how they impacted the local areas. 

Hot Springs, Lakes, and Waterways

As mentioned above, Hokkaido has a ton of volcanoes, which means it has a lot of great hot springs. While many Hokkaido hotels have onsens, one of the top hot-spring destinations is Marukoma Onsen Ryokan, a 110-year-old traditional Japanese inn perched atop a hot-spring site. Nearby is Lake Shikotsu, which doesn't freeze due to the region's abundant volcanic activity. The water is exceptionally clear and blue, attracting scuba enthusiasts year-round. Hire Ocean Days Outfitters, and they'll take you on kayak tours on the lake (no matter the season) and even guide you to a beautiful waterfall, Nanajo Otaki Waterfall, which freezes in the winter. 

In the summer, head to Ranshima for a beach day, and in the winter to Abashiri Harbor to take an ice cruise through massive chunks of drift ice that float down from the Russian coast. Shiretoko Peninsula attracts cold-water divers in winter to see underwater ice formations and sea angels, while others travel to the Blue Pond in Biei to witness its striking blue color.

Ainu Indigenous Culture

In 2019, Japan formally recognized the Ainu as an Indigenous people of Japan. The next year, the Upopoy National Ainu Museum and Park opened in Shiraoi Town, Hokkaido, to teach citizens and tourists more about the Ainu who lived in Hokkaido and the surrounding islands from the 9th to the 13th centuries to the present. The Upopoy National Ainu Museum and Park is a good place to start learning about the Ainu, as it offers reconstructions of traditional Ainu homes, exhibits, and dance and music presentations. Nearby is Hoshino Resort Kai Poroto, a hotel where travelers can try Ainu-style food like Ainu potage (or soup). Even in Sapporo, there are opportunities to learn more about this Indigenous community via exhibits at the Former Hokkaido Government Office (also known as the Red Brick Museum). You can even see Ainu designs incorporated into hotel rooms at The Royal Park CANVAS Sapporo. 

Marukoma Onsen Ryokan.

Marukoma Onsen Ryokan. (Photo Credit: Alex Temblador)

Picturesque spots

Every summer, travelers head to the Furano area of Hokkaido to walk among purple lavender fields. To be fair, places like Farm Tomita, Flower Land Kamifurano, and Saika no Sato plant more than just lavender, resulting in pink, yellow, and purple flower fields that pop in photos.

Otaru Canal is another great photo spot. Historic buildings line the curved canal, while cafes and restaurants invite travelers to enjoy the views. In addition to taking a boat ride on the canal, be sure to visit at night when gas lamps light up this romantic destination.  

The Usuzan Ropeway takes travelers on a gondola ride to a promenade viewing area located on a volcano. In the viewing area, you’ll have great views of a lake, a volcano, and a small town. Don’t forget to check out Cape Kamui, which juts into the Sea of Japan for another great photo spot. 

National Parks and Outdoor Areas

There are six national parks in Hokkaido, and plenty of other public outdoor areas that offer diverse forms of adventure. At Shiretoko National Park, you’ll see dramatic landscapes, waterfalls, and maybe even orcas and brown bears. Kushiroshitsugen National Park is home to Japan's largest marsh, a paradise for birders who want to see the red-crowned crane. Extreme hikers should head to the tallest peaks in Hokkaido at Daisetsuzan National Park, while those who simply love nature should make their way to Cape Chikyu to enjoy walking trails alongside 100-meter-high cliffs, a lighthouse, and to ring the Bell of Happiness, which is said to bring good fortune. 

Matsumae Castle

On the southernmost point of the island is Hokkaido’s only castle town, Matsumae, home to Matsumae Castle. The castle has a museum with information on the Matsumae clan and the Ainu people. Visit during cherry blossom season, as there are over ten thousand cherry trees of 250 different varieties surrounding the castle. Take some time to visit the nearby Buddhist temples; they are among the oldest structures in Hokkaido. There's also a historical theme park called the Matsumae Yashiki, which has recreated buildings from the Edo Period so you can see what life would have been like when the castle was at its height. 


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