by Donald Wood
Last updated: 6:30 PM ET, Thu September 21, 2017
With its new campaign, Amtrak is reminding people of the ease, comfort and convenience of rail travel.
Dubbed Break the Travel Quo, the new campaign helps passengers avoid the rules, restrictions, additional fees and shrinking leg room that are the biggest complaints from travelers.
The Break the Travel Quo campaign will feature digital, radio, social media and outdoor advertising.
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"We're excited about this campaign because it showcases what we know our customers love about rail travel: comfort, convenience and a premium experience," Amtrak CEO Richard Anderson said in a statement.
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Using a lighthearted approach to the campaign, Amtrak compares the harsh realities of air and car travel by highlighting what makes the rail company so appealing. First, Amtrak boasts one of the most generous baggage policies in the travel industry, with passengers being permitted to bring up to four pieces of luggage for free.
In addition, the rail cars are fitted with free Wi-Fi, people are permitted to use phones and electronic devices at all times and traveling with small pets is permitted. Add in ample leg room and no middle seat and most travelers would welcome the comfort of an Amtrak rail car.
Amtrak's nationwide rail network serves more than 500 destinations in 46 states, and carries more than 30 million customers annually.
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