Enterprise Brands End Discounts for NRA Members

Image: PHOTO: Enterprise location. (photo via Flickr/Atomic Taco)
Image: PHOTO: Enterprise location. (photo via Flickr/Atomic Taco)
Donald Wood
by Donald Wood
Last updated: 4:00 PM ET, Fri February 23, 2018

As a result of the backlash against the National Rifle Association following the Parkland School Shooting, Enterprise Holdings announced Thursday it will end a discount program for NRA members.

The car rental company announced Thursday that all three of its brands, Enterprise, Alamo and National, will stop offering the NRA member discount starting on March 26.

Social media accounts for all of the brands under the Enterprise Holdings umbrella responded to questions and criticisms about the decision by echoing the decision.

The car rental brands join Nebraska-based First National Bank of Omaha in its decision to stop producing credit cards for the NRA.

Technology security company Symantec, which owns the Norton and LifeLock brands, also announced it has discontinued its discount program for NRA members.


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