by Donald Wood
Last updated: 11:05 AM ET, Thu October 26, 2023
After being known as Enterprise Holdings since 2009, the
company introduced a new corporate brand, dubbed Enterprise Mobility.
In addition to the company’s car rental brands—Enterprise
Rent-A-Car, National Car Rental and Alamo—Enterprise Mobility will connect its
entire portfolio of offerings, including fleet management, flexible vehicle
hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription,
luxury rental, technology solutions and more.
Officials from Enterprise Mobility revealed the motivation
behind the shift reflects the company’s evolution from a fleet of seven cars to
a global network of mobility solutions serving consumers, businesses, and
governments.
“Since day one, we’ve been inspired by a bold idea: creating
better experiences for how the world moves,” Enterprise Mobility President and
CEO Chrissy Taylor said. “This marks the beginning of our next chapter,
reinforcing our 90,000-strong global team’s commitment to deliver exceptional
service for partners, customers and neighbors – innovating with intention to
meet their ever-changing needs.”
“We were founded as a car leasing business and are best
known today as the world’s largest car rental provider,” Taylor continued. “Yet,
the business has evolved immensely in terms of geography, offerings and
customer segments served. Enterprise Mobility brings together the full
portfolio we have to offer as we continue to invest heavily to meet customer
mobility needs today and into the future.”
All Enterprise Mobility brands will remain unchanged as key
offerings in its portfolio.
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