Hertz Global Holdings, Inc.’s affiliated operating company
Oro Mobility and Uber
Technologies have announced the formation of two strategic fleet
partnerships.
The partnership is designed to accelerate Hertz’s
growth into new mobility vectors and advancing Uber’s autonomous robotaxi
and driver-led strategic fleet services. Hertz established Oro Mobility to
provide integrated fleet management solutions across a range of mobility
segments, aiming to fill a critical orchestration and operations gap.
Through its partnership with Uber, Oro will deliver scalable operational
and maintenance services across both autonomous and driver‑led
operations in key U.S. markets. Oro will support Uber’s autonomous robotaxi
program of Lucid vehicles equipped with Nuro AV technology, providing
day-to-day vehicle asset management that includes charging, maintenance,
repairs, cleaning and depot staffing. Services are projected to launch in the
San Francisco Bay area later this year.
“Hertz has spent over a century mastering complex fleet
operations at scale, and Oro is how we put that expertise to work in the next
era of mobility,” said Gil West, CEO at Hertz in a statement. “This partnership
with Uber establishes Oro as an integrated solution that connects demand with
scalable fleet management services. Through this work, we’re deepening our
capabilities across diverse mobility use cases, and positioning Hertz to play a
significant role as the industry evolves.”
Oro has also partnered with Uber to offer strategic fleet
services on the Uber platform, utilizing a fleet of high-quality, well‑maintained
vehicles operated by Oro‑employed drivers. The model enables
Uber to meet increasing rider demand with a seamless customer experience, while
demonstrating Hertz’s ability to deliver turnkey fleet
solutions at scale.
Following a successful pilot in Atlanta in 2025, Oro is now
active on the Uber platform in Los Angeles and San Francisco, with Northern New
Jersey expected to launch in spring 2026.
“Partnering with Hertz’s Oro Mobility will help us continue
to bring the best autonomous technology onto the Uber platform and accelerate
the transition to a hybrid network in which both driver-led and autonomous
rideshare operations can scale and serve communities reliably and efficiently,”
said Andrew Macdonald, President and COO of Uber. “By combining Uber’s global
platform and marketplace leadership with Oro’s dedicated fleet management
expertise, we are well-equipped to meet increasing rideshare demand and deliver
a seamless, high-quality rider experience across the entire mobility
ecosystem.”
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