Hertz Announces Addition of New 4x4 Ahead of Road Trip Season

Image: INEOS Grenadier 4X4 (Photo Credit: Hertz)
Image: INEOS Grenadier 4X4 (Photo Credit: Hertz)
Noreen Kompanik
by Noreen Kompanik
Last updated: 12:05 PM ET, Wed March 18, 2026

Hertz rental car company has expanded its premium fleet with the addition of the INEOS Grenadier 4X4.

Customers now have the option of reserving the vehicle from INEOS Automotive at select airport locations this spring and receive a free rental day when booking a Grenadier for four days or more.

“At Hertz, we’re focused on offering the newest and most exciting vehicles in the industry and giving customers access to modern, high quality rental options,” said Adnan Manzur, Senior Vice President, North America Customer Operations at Hertz in a statement.

He added, “With the addition of the INEOS Grenadier, we’re continuing to broaden customer choice and reflect travelers’ evolving preferences for unique, premium driving experiences that make the journey just as memorable as the destination.”

The INEOS Grenadier 4X4 combines British design with German engineering and entered the Americas market in 2023, continuing to grow its presence and portfolio across the region. The configuration featuring high-spec Fieldmaster trim offers leather upholstery, heated seats, safari windows, a premium sound system and 18-inch alloy wheels.

“This partnership represents an exciting step forward for our continued expansion in North America,” said Gregor Hembrough, EVP, INEOS Automotive Americas. “Introducing the Grenadier to Hertz customers gives more drivers the opportunity to experience our vehicle’s capability and engineering firsthand. It also highlights the strong demand we’re seeing as our brand continues to grow its presence across the North America.”


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