Vacations by Rail Rebrands Into Great Rail Journeys

Image: Deutsche Bahn high-speed ICE train in Gemuenden am Main, Germany. (Photo Credit: Adobe Stock/Markus Mainka)
Image: Deutsche Bahn high-speed ICE train in Gemuenden am Main, Germany. (Photo Credit: Adobe Stock/Markus Mainka)
Lacey Pfalz
by Lacey Pfalz
Last updated: 8:30 AM ET, Tue July 14, 2026

Train tour operator Vacations by Rail, having been acquired by U.K.-based Great Rail Journeys in 2025, is being absorbed into the tour operator and rebranding to become a part of Great Rail Journeys in the United States. 

The North American team will remain the same, as will the brand’s early booking process and standards—what will change, besides the name, includes more premium offerings and itineraries. 

"Uniting our brands creates a stronger platform for growth in the U.S. market," said Dave Riley, CEO of Great Rail Journeys. "For our travel agent partners, this is about making it easier to sell escorted and independent vacations—giving clients access to something greater: more choice, more destinations, and more premium experiences, all backed by the same trusted team."

Great Rail Journeys can now offer over 230 escorted and independent itineraries around the world, including the Premium Glacier Express through Switzerland. 

Great Rail Journeys was also acquired by U.K.-based private equity firm, Vitruvian Partners, last year, in the hopes of continuing its growth trajectory. 


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Lacey Pfalz

Lacey Pfalz

Senior Editor, News & Features

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Beyond the Expected with Uniworld Boutique River CruisesMonday, August 31, 2026
2:00pm Eastern
Join Uniworld Boutique River Cruises for an inside look at what's new across our growing portfolio of...
Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Watch Now!
Beyond the Expected with Uniworld Boutique River CruisesMonday, August 31, 2026
2:00pm Eastern
Join Uniworld Boutique River Cruises for an inside look at what's new across our growing portfolio of...
Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...