by Donald Wood
Last updated: 12:57 PM ET, Wed July 26, 2017
Luxury car rental company Sixt Rent-a-Car announced last week that it would continue its expansion in the United States by opening two new locations in San Diego and San Antonio.
Officials from Sixt expect the two new locations will open this fall.
"San Diego and San Antonio are two specific markets where we have long believed we can compete successfully, earning a relationship with untold thousands of new customers," Sixt USA Co-President Daniel Florence said in a statement.
"Because we are focused on the leisure consumer, these great cities are key areas. They're famous as first-rate vacation destinations, rich with sights to see, and filled with wonderful places to drive."
"When people come to our branches, they love the fun, the excitement, the music, but they also appreciate the hands-on, luxury experience with great customer service, and-at the end of the day-the best cars to rent anywhere," Florence continued. "We are thrilled to bring the 'Sixt experience' to new customers in these two powerful new markets."
Sixt Rent-a-Car first entered the U.S. market in 2011 and now employs over 750 people at more than 50 rental locations in California, Florida, Georgia, Indiana, Washington, Texas, Connecticut, New Jersey, Minnesota, Pennsylvania, Nevada, Arizona and Massachusetts.
"The U.S. is the most important car rental market in the world, but it's also a particularly great market for Sixt," Sixt USA Co-President Sebastian Birkel said in a statement. "American consumers are actively looking for something fresh, different, and distinct in what is otherwise a highly commoditized car rental landscape."
"Our offering is highly appealing to this consumer sensibility, and that's why we are working as hard as we can to make Sixt as widely available in as many markets as we can, as soon as possible," Birkel continued. "Our strategic focus is to get into all of the top 30 U.S. airport markets first, and then to expand further from there. We will continue to focus on expansion in 2018."
[READMORE]READ MORE: Sixt Expands Car Rental Partnership with Lufthansa[/READMORE]
Sixt has become the fifth largest car rental company in the United States. In total, the company boasts more than 4,000 locations in over 115 countries.
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