by Donald Wood
Last updated: 1:30 PM ET, Wed May 6, 2026
Soneva adds Aimee Graham as Director of Sales for the United States market. (Photo Credit: Soneva Media)
Soneva is pleased to announce the appointment of Aimee
Graham as Director of Sales for the United States market. In this role, Graham
will be responsible for strengthening relationships with key travel partners,
expanding the brand's presence, and driving strategic growth across the U.S.
luxury travel sector.
Graham brings over two decades of experience in luxury
hospitality and travel sales, with a proven track record of cultivating
high-performing partnerships and delivering results in competitive markets. Her
deep understanding of the U.S. travel landscape, combined with her passion for
experiential and sustainable tourism, aligns seamlessly with Soneva’s
philosophy.
“We are delighted to welcome Aimee to the Soneva family,”
said Laurent Stevenart, Director of Global Sales at Soneva Resorts. “Her
knowledge of the North American markets is invaluable and, more importantly,
she understands what Soneva means to the guests who seek us out. We look
forward to the connections she'll make across the region, helping discerning
travelers discover what makes our resorts special.”
In her new position, Graham will focus on enhancing
engagement with travel advisors, consortia and key industry stakeholders, while
promoting Soneva’s portfolio of award-winning resorts—renowned for their
commitment to barefoot luxury, wellbeing and environmental stewardship. This
growth will be driven in partnership with Janine Cifelli Representation,
further strengthening Soneva’s presence across the U.S. luxury travel
landscape.
“Soneva is a rare
brand with a real point of view and the integrity to back it up," said
Graham. “In my years in the industry, there are a few places I have felt
genuinely proud to represent and eager to share with travel partners and future
guests. Soneva sits at the top of that list.”
For more information about Soneva, please visit www.soneva.com
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
