Disney Cruise Line Debuts New Commercial During Academy Awards

Disney Cruise Line debuted a new ad campaign during the Academy Awards.

The commercial, called “Midnight Magic,” follows a father and son as they spend time together aboard a Disney ship, from childhood to adulthood and into grandparenthood. 

The new ad comes during a period of growth for Disney Cruise Line. Five new ships are planned by 2031, bringing the fleet to a total of 13 ships worldwide. That expansion includes the recent launch of Disney Destiny in Fort Lauderdale, Florida, and the debut of Disney Adventure in Singapore earlier this month as the cruise line’s first ship in Asia.

“Disney has brought families closer together for generations,” says Asad Ayaz, chief marketing and brand officer for The Walt Disney Company. “This campaign embodies what guests tell us time and again: that the Disney experiences they cherish most are the ones spent with the people they love. We’re grateful to make that kind of Disney magic a reality.”

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