Holland
America Line has embarked on a novel partnership with Audible, Amazon’s audiobook
branch, becoming the first cruise line to launch a co-branded book club with Audible and offer
the audio storytelling provider’s content through its onboard entertainment
system.
This collaboration
also extends to destination-centric collections curated especially for Holland
America Line, which can be accessed both via in-stateroom systems and via an
extended Audible free trial, so guests can take titles with them wherever they venture.
From travel and wellness content to language lessons and more, this synergistic
partnership presents a robust selection for guests, both while onboard via in-cabin entertainment and
ashore using their personal devices.
"We know from
extensive research that reading is a top priority for guests both on and off
vacation, so the Audible collaboration was a natural next step for us to
connect with our guest community," said Kacy Cole, Holland America
Line’s Chief Marketing Officer. "By being the first cruise line to team up
with Audible, we are providing our guests with new ways to engage with our
brand around common interests and activities, whether on board or at
home."
"Holland
America Line and Audible are ideal travel companions for guests on the perfect
getaway who love premium audio storytelling," said Derek Murphy, Head
of Business Development at Audible. "We're thrilled to offer Holland
America Line guests opportunities to pair their travel adventures with
compelling stories from our Audible collection of Originals, audiobooks and
podcasts performed by some of the best storytellers in the world."
Virtual Book
Club
To take advantage of Audible's exclusive arrangement with Holland America or
participate in the monthly book club, cruisegoers can register for an
extended, two-month free
trial of Audible Premium Plus, which enables them to access the audio
content company’s
full catalog of titles, including audiobooks, Originals and podcasts. To
further magnify the experience, new members can visit this link to
readily access curated carousels of audiobook recommendations aligned with the
destinations where Holland America sails.
Holland America’s online
Audible Book Club is brought to life on the cruise line’s social media
channels, where a new audiobook or Audible Original will be selected each month
from among genres like travel, literature, science fiction, romance and mystery,
all showcasing the top regions Holland America frequents. The book club’s first
selection is ‘The Justice’, an Audible Original thriller by best-selling
author James Patterson.
In-Stateroom
Entertainment
Guests don’t need
an Audible subscription to enjoy the smorgasbord of auditory delights available
through their in-stateroom
entertainment system, which includes everything from literature and non-fiction
to family-friendly and language learning titles, amounting to hundreds of thousands of hours
worth of content. Thematically, title carousels can be arranged according
to the various regions where Holland America operates, including Alaska, Europe, Canada, Asia,
the Caribbean
and World Travel.
This exclusive
opportunity extends to residents of five countries, including the United
States, Canada, The Netherlands, United Kingdom and Australia. Interested
individuals can partake in the Audible trial without even embarking on a
cruise, underscoring the broad accessibility and inclusivity of this
partnership.
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