Scenic Group is
bringing Black Friday savings into the middle of summer with a limited-time
promotion on select 2026 and 2027 river cruises and yacht voyages.
The company’s
third annual Summer Black Friday Sale will run from July 20 through August 3,
2026. During that window, travelers can save up to 40 percent off full fares on
eligible departures from Scenic Luxury Cruises & Tours and Emerald Cruises.
“Summer is often
when travelers begin thinking seriously about where they want to go next, and
this promotion gives them a compelling reason to turn those plans into a
confirmed vacation,” said Ken Muskat, President of Scenic Group USA &
LATAM. “With savings of up to 40%, guests have an exceptional opportunity to
experience the personalized service, thoughtfully designed itineraries and
immersive destination experiences that distinguish both Scenic and Emerald.”
“This is an
opportunity to introduce travelers to the tremendous range of experiences
available across the Scenic Group portfolio,” said Robert Castro, Vice
President of Marketing, Scenic Group USA. “Whether someone is dreaming of
sailing through Europe’s historic river valleys or discovering hidden harbors
onboard an intimate luxury yacht, Summer Black Friday makes that experience
even more accessible.”
The promotion
spans a broad range of destinations and travel styles, from river cruises
through Europe’s historic cities and iconic regions to small-yacht voyages
visiting secluded ports in the Mediterranean and Caribbean.
Emerald Cruises
& Tours’ river cruises offer a closer look at Europe’s major cultural
centers, historic communities and renowned wine regions. At the same time, its
intimate luxury yachts—which accommodate roughly 100 to 128 guests—can reach
smaller ports and tucked-away coves inaccessible to larger ships.
Emerald’s highlighted
itineraries include Cruising the Leeward Islands, Caribbean Escapade, Discover
the Pearls of the Caribbean, Discover the Grenadines & Windwards Islands and
Safari and The Seychelles.
Travelers with
Scenic Luxury Cruises & Tours can also find savings on select river
itineraries and voyages aboard Scenic Eclipse and Scenic Eclipse II. The
ultra-luxury yachts offer spacious suites, multiple dining venues and
expedition-style experiences in destinations ranging from the Mediterranean to Antarctica.
Featured Scenic
itineraries include Antarctica in Depth; Fjords & Glaciers of Southern
Chile & Patagonia; Ancient Kingdoms and Natural Treasures: Chile to Panama;
and the Highlights of Antarctica, Argentina and Brazil.
The Summer Black
Friday Sale is valid only on new bookings made between July 20 and August 3,
2026, on select 2026 and 2027 departures, and travelers must reference offer
code SUMMERBF when making their reservation. Additional terms and restrictions
also apply.
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