PHOTO: Rick Meadows will serve as president of both Cunard-North America and luxury line Seabourn. (Courtesy of Seabourn)
He began his career with Carnival Cruise Lines in 1985, and now Richard Meadows will oversee one of the cruise industry's iconic brands.
Meadows will become president of Cunard Line-North America on Dec. 1, reporting to the U.K.-based CEO of Cunard, David Noyes.
Meadows will remain president of Seabourn, but will gradually ease away from his role as executive vice president of marketing, sales and guest programs for Holland America Line, where he had global revenue responsibility.
"With Rick having worked at so many brands within the Carnival Corporation portfolio, we are eager to leverage his knowledge, experience and skills to advance the Cunard brand in North America," Noyes said. "His background in leading Seabourn is particularly valuable, as he understands well the nuances of delivering superior service and enriching onboard experiences - the things that directly appeal to Cunard passengers. We are thrilled to have him join our team."
Meadows' goals at Cunard and Seabourn include "generating brand awareness, growing revenues and yields, advancing exceptional product innovation and providing unmatched guest experiences," according to a company press release.
Meadows has held key positions at a number of Carnival Corp. brands over his 29-year career with the company. A former travel agent from the St. Louis area, he began his Carnival career as a director of sales for the Fun Ship line. He then served as vice president of sales and marketing with Windstar Cruises back when it was a subsidiary of Holland America Line.
Meadows also was vice president of corporate marketing at Carnival Corp. and senior vice president of sales and marketing for Seabourn. He's been president of Seabourn and executive vice president for Holland America since 2011.
The Seattle-based Meadows is a member of the board of directors for the Cruise Lines International Association and is a frequent speaker at industry forums and events. He was appointed by former Washington Gov. Christine Gregoire to the Washington State Tourism Commission and also has served on the board of the Seattle Repertory Theatre.
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