Cruise & Cruise Line

Meet Pepper, Costa Group's Friendly Cruise Ship Robot

Jason Leppert
by Jason Leppert
Last updated: 1:52 PM ET, Tue December 15, 2015

Photos courtesy of the Costa Group

Following in the recent footsteps of Honda's ASIMO or even the cinematic CHAPPiE comes the Costa Group's automaton at sea - Pepper. Pepper comes from French company ALDEBARAN, a subsidiary of the SoftBank Group, and will service AIDA Cruises and Costa Cruises.

Originally introduced in June 2014 in Japan, Pepper robots are the first designed to recognize primary human emotion and their environment to service people. After a trial run interacting with guests and crew on AIDAstella, Peppers will roll out on AIDAprima and Costa Diadema in spring 2016. They will assist with passenger embarkation and onboard recommendations for dining, events and shore excursions, in perfect German, Italian and English. By summer 2016, more robots will join the AIDA and Costa fleets.

"With the world's first deployment of an emotional robot on board a cruise ship, we are once again continuing our tradition of innovation. For us, this is an important step towards a digital future for our brands. I am confident that our guests will love Pepper," said Michael Thamm, CEO of the Costa Group.

Technically, the Pepper interface employs the latest voice and emotion recognition techniques and its movements are fluid thanks to the following feature set according to the group:

• Pepper is 120 cm and weighs 28 kg
• 17 joints for graceful movements
• 3 omnidirectional wheels to move with agility
• 1 3D camera for detecting people and their movements and interact with them
• A 10-inch touch screen

"I'm very happy that the Costa Group gave us this opportunity. For the first time ever, Pepper will be used in the cruise industry. Pepper is built to interact with humans, their emotions and needs and will perfectly fit to improve AIDA's and Costa's travelers' experience," said Fumihide Tomizawa, President of Aldebaran and SoftBank Robotics Corp.

The exclusive agreement for the new technology represents an investment of over a million euros.

Putting any trepidations of Skynet aside, it's actually a fun idea that is sure to inform as well as entertain. My experience with shipboard robotics has been a positive one, and this takes the technology to a whole new level, especially as these robots are more humanoid in appearance and look to be more personable in interaction than Royal Caribbean International's already impressive robotic arms on its new Quantum-class ships.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Jason Leppert

Jason Leppert

Jason Leppert - Senior Writer, Cruises and Cruise Travel - is a San Diego-based cruising expert with more than 100 sailings...

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
How Risk-Free Groups with Collette Skyrocket GrowthMonday, October 5, 2026
2:00pm Eastern
Group travel is your Ticket to business growth. Looking to grow your travel business? Join Matt...
Upcoming Webinar
Social Media Made Simple for UTuesday, October 6, 2026
2:00pm Eastern
Social media doesn't have to be complicated. Join Millie Britt, our Digital Marketing Coordinator, for...
Upcoming Webinar
Green Getaways 2026: Sustainable Travel That Gives BackWednesday, October 7, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for an exclusive webinar on...
Upcoming Webinar
How Risk-Free Groups with Collette Skyrocket GrowthMonday, October 5, 2026
2:00pm Eastern
Group travel is your Ticket to business growth. Looking to grow your travel business? Join Matt...
Upcoming Webinar
Social Media Made Simple for UTuesday, October 6, 2026
2:00pm Eastern
Social media doesn't have to be complicated. Join Millie Britt, our Digital Marketing Coordinator, for...
Upcoming Webinar
Green Getaways 2026: Sustainable Travel That Gives BackWednesday, October 7, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for an exclusive webinar on...