Adults-only cruise line Virgin
Voyages has announced record-breaking revenue and a tidal wave of bookings
in the first three weeks of 2025. Additionally, quarter one 2025 inventory is
almost completely sold out.
Following a successful Black Friday and holiday season
rounding out 2024, Virgin Voyages’ Wave 25 delivered the strongest future
bookings and revenue growth in the company’s history with a 60 percent increase
year over year and a 40 percent jump in new bookings.
The cruise
line is also experiencing stronger than anticipated future bookings for
Brilliant Lady, its fourth and final ship debuting in the fall of 2025 and
sailing to Alaska. Brand new homeports for its fleet will include New York
City, Miami, Los Angeles, Seattle, Barcelona, Athens and Portsmouth.
“Thanks to our First Mates who have championed our growth
based on their clients’ feedback, and to our loyal Sailors who are delivering
record repeat rates, last year was a brilliant one and delivered massive growth
from new customers, along with existing cruisers and those new to cruise,” said
Nirmal Saverimuttu, CEO OF Virgin Voyages.”
He added, “Our strongest start ever is a testament to our
award-winning service and experience, our no nickel and diming value
inclusions, the launch of additional destinations with longer itineraries from
8-14 nights and more than 30 new ports coming online from Alaska and Iceland to
Turkey and Portugal. I also can’t forget about the bucket list Panama Canal
voyage.”
Saverimuttu also said, “2025 is looking like a
red-letter year with new food concepts, new music, more comedy-based
entertainment, a new ship that completes our fleet, the return of Eat &
Drink month and special sailings such as our Celebration Voyages and Marvelous
Voyages. Every innovation and evolution is based on the feedback from our
travel advisors and customers.”
Strong repeat rates are up to 60 percent on some voyages,
but Virgin Voyages continues to break through barriers attracting a significant
new-to-cruising audience. With trends indicating the rise of kid-free vacations
in the travel industry, the company is fast becoming the brand of choice for
adult-only holidays.
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