Experience Abu Dhabi unveiled a new tourism campaign – “Kids Recommended” – which puts the focus on what children are looking for during their family vacations.
The campaign was bolstered by international research commissioned by Experience Abu Dhabi, the destination brand of the Department
of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).
In all, the research surveyed upward of 7,000 children aged 5 to 12 and their parents from France, Italy, Germany, China, the UK, the US, India, the United Arab Emirates and Saudi Arabia.
Just some of the findings uncovered that 90 percent of kids hope to make new friends while vacationing, 89 percent are looking for vacations “that feel like stepping into their favorite games, films and fantasy worlds,” and 85 percent “want make-believe
activities, like being a race car driver, zookeeper or astronaut for a day.”
The research also found that 97 percent of kids said that “enjoying fun moments with their families is one of their must-haves on their dream holiday.”
“As both a parent and a marketer, I know firsthand how important it is to really listen to kids, to understand what lights them up, what sparks their imagination and what makes a holiday unforgettable,” said H.E. Nouf Mohamed Al-Bushlaibi, executive director
of strategic marketing & communications for DCT Abu Dhabi.
“We commissioned this research to hear what truly matters to children when they look at holidays, and what they told us was inspiring: They want connection, adventure and the freedom to play out the stories they love,” he added.
“Abu Dhabi brings all of that to life as a place where kids can dream big, try new things, and feel right at home doing it with their loved ones.”
In tandem with the debut of the “Kids Recommended” campaign’s debut, Abu Dhabi introduced a seven-day “Kid-Recommended Itinerary,” which was designed by children and , for kids, showcasing the best of Abu Dhabi.
“From waterparks and wildlife to desert discoveries, the itinerary reflects exactly what today’s young travelers are looking for,” tourism officials said.
“And because it’s shaped by the kids themselves, it speaks their language: curious, imaginative and full of excitement. Best of all, every part of it can be experienced right here in Abu Dhabi.”
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