by Brian Major
Last updated: 2:35 PM ET, Mon November 27, 2023
Brazil is reporting sharply higher visitor
arrivals for 2023. Between January and October, the South American nation
hosted 4.78 million international travelers, a 74 percent increase compared
with the same period in 2022, according to officials at Embratur, the Brazilian
Tourist Board.
Visitors from the U.S. are among the
primary groups driving Brazil’s 2023 tourism growth, said Embratur. The 483,000 Americans the country
hosted between January and September of this year are second only to Argentina,
which contributed 1.5 million travelers to Brazil during the period.
The South American nation hosted 410,000
during an exemplary October, officials said, adding that Embratur’s new data portal
“has recorded more comprehensive information on the entry of international
tourists arriving in Brazil.”
Established in January, the data
portal provides Embratur with “information about [travelers’] airport of entry
into Brazil, how many connections were made to the final destination, the
foreign tourist's stay in the country and the motivation for the trip.”
Embratur also credited tourism promotion
initiatives launched earlier this year under Embratur’s “It's
Spectacular. It's Brasil,” campaign highlighting Brazilian culture for driving increased
2023 arrivals.
The campaign also highlights
Brazilian tourism experiences including beaches, nature, historic cities,
culture, gastronomy, sunny destinations and ecotourism. The programs include Galeria
Visit Brasil, designed to promote Brazilian artwork.
Visit Brasil Galleries highlighting
works on display at art galleries and Brazilian embassies were held this year
in Paris, Rome, New York, Los Angeles, London and Miami, drawing 4,389 public,
media and trade visitors, officials said.
The program was supported
by “various Brazilian states and municipalities, airlines, associations, artists
and renowned celebrities,” said Embratur officials, and also spotlighted “crafts,
export products, chefs and social institutions” to create a “360-degree
promotion of Brazilian attractions.”
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