by Brian Major
Last updated: 4:30 PM ET, Wed February 28, 2024
The Brazilian
Tourist Board (Embratur) is focusing on the country’s African heritage its
latest consumer promotion, which features videos and ads highlighting Brazilian
“Afro-tourism destinations” including Fernando de Noronha, Salvador, Recife and
the Amazon region.
The videos and
ads will premiere this month via a pact between Embratur and the Brazilian
Micro and Small Business Support Service (Sebrae). They follow a traveler as
she experiences a journey through the Afro-centric Brazilian regions.
Utilizing the
theme “It's spectacular. It's for you," the campaign is designed to reinforce
“the positioning of promoting the diversity, sustainability, and Afro-tourism
of destinations in Brazil,” said Embratur officials in a statement.
“Brazil has the
ideal destination for every type of tourist,” said Marcelo Freixo, Embratur’s
president. “With its rich culture, African heritage, sun-kissed beaches, the
world's largest biodiversity with six biomes and unique cuisine, our nation
offers travelers a diverse and unforgettable experience.”
The United
States market is Brazil's second-largest source of international tourists, with
668,400 visitors in 2023, and increase of more than 50 percent over 2022.
American
visitors have a variety air links to Brazilian regions, including LATAM Airlines’ recently added thrice-weekly
flights between Los Angeles and São Paulo and the expansion of Delta Airlines’ flights
between Atlanta and Rio de Janeiro to year-round status.
American
Airlines recently committed to an increase to thrice-daily flights between Miami
and São Paulo and Rio de Janeiro, and has added a seasonal service between Dallas
and Rio de Janeiro.
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