by Brian Major
Last updated: 11:20 AM ET, Wed October 16, 2024
Brazil’s growing visitor
arrival numbers are continuing to increase through the fall of 2024, driven in
part by travelers from the United States, said officials of the Brazilian Tourist
Board (Embratur).
Between January and
September of this year, Brazil reported a 12 percent increase in international visitors
compared with the same period in 2023, with 4,897,671 travelers visiting the
country during the first nine months of 2024, said Embratur officials in a
statement.
In 2023, Brazil hosted
5,908,341 international visitors, a 62.7 percent increase over the 3.6 million travelers the
country welcomed in 2022. Brazil achieved a record 6.3 million visitors in pre-pandemic
2019.
September of this year proved
to be a record-breaker in terms of visitation, said Embratur officials, with Brazil
welcoming 445,389 international travelers, a 26.4 percent year-over-year
increase.
The September total was “the
highest ever for that month,” said Marcelo Freixo, Embratur’s president. “This
reflects our efforts to promote a broader range of destinations and experiences
beyond the typical sun-and-beach tourism," he said.
Brazil’s 445,389 international travelers in September were the most ever for that month, said Marcelo Freixo, Embratur’s president. (Photo by Brian Major)
Freixo added, “We are
showcasing Brazil's diverse offerings [including] its nature, culture,
gastronomy and festivals,” to provide travelers with unique experiences year-round.
The Embratur head said the
strategy “helps reduce the impact of seasonality, boosting tourism even during
the off-peak months.”
Argentina remains Brazil’s
top source of international travelers, with more than 1.4 million visitors
since the start of 2024. The United States is second with more than 518,000
tourists during the period, with Chile third at 454,225 visitors.
Brazil’s National Tourism
Plan outlines a target of 8.1 million international visitors annually by 2027,
however “based on current trends, Brazil expects to surpass 10 million
international visitors within this period,” Embratur officials said.
“Our goal is to achieve
double-digit growth in foreign tourist numbers by 2027," said Celso Sabino,
Brazil’s minister of tourism, who said the country has worked to highlight its “cultural,
culinary, and natural diversity.”
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