by Brian Major
Last updated: 4:20 PM ET, Mon April 27, 2026
Barbados Tourism
Marketing Inc. (BTMI) is sponsoring Connect Barbados 2026, the island’s premier
business-to-business tourism conference, taking place June 23 to 26, 2026 at
the Hilton Barbados Resort.
Staged under the
theme “Connect Barbados 2026; Rooted in Culture, Powered by Partnership,” the
conference will be a powerful reflection of Barbados’ 60th year of
independence and its enduring commitment to global collaboration and tourism
excellence. The event will bring together leading international tour operators,
travel agents, airlines, cruise partners and media alongside local tourism
stakeholders. Connect Barbados will serve as a vital platform for forging
strategic partnerships, driving business growth and showcasing the destination’s
evolving tourism product.
“Connect Barbados
represents an annual benchmark for our tourism industry and our global
partnerships,” said Andrea Franklin, Chief Executive Officer of the BTMI. “As
our premier B2B platform, Connect Barbados creates meaningful opportunities for
international partners and local stakeholders to meet, collaborate, and drive
sustained business growth. It is through these partnerships that we continue to
strengthen Barbados’ position in the global tourism marketplace and deliver
long-term value for our industry.”
The 2026 program
will feature a dynamic mix of:
- Pre-scheduled business meetings between
international buyers and local suppliers
- Destination experiences and site
visits
- Panel discussions on key industry
trends
- Networking events and cultural
showcases
A key highlight
of the 2026 conference will be the Connect Barbados Media and Trade Awards,
which will recognize excellence in tourism storytelling, photography and
outstanding performance among local and international travel partners. The
awards will celebrate contributions that have significantly enhanced Barbados’
visibility and success in international markets, reinforcing the importance of
strong, results-driven partnerships.
For more
information on Connect Barbados 2026 visit https://www.visitbarbados.org/connect-barbados-2026
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