by Brian Major
Last updated: 12:45 PM ET, Thu April 9, 2026
Experience Turks and Caicos, the official tourism authority
for the Turks and Caicos Islands, announced a partnership with Houston-based Travelview
International to launch a video-driven travel advisor marketing and
education program across the United States and Canada – markets that
collectively represent about 90% of the destination’s visitor arrivals.
Under the partnership, Experience
Turks and Caicos will leverage Travelview International’s established
platform to engage approximately 80,000 travel advisors across North America,
including members of leading luxury consortia, using a series of targeted video
campaigns on the Turks and Caicos Islands, including its lesser-known sister
islands.
Advisors will receive twice-monthly emails featuring the short
informational videos that function as “video FAM trips,” helping them to
quickly build destination knowledge and stay current on the islands.
The concise, expertly narrated videos are crafted for
efficient learning and lasting recall. They highlight the destination’s
defining attributes, including its geography, heritage, and cultural character.
The videos also feature a curated overview of the Turks and
Caicos’ resorts, villas, and accommodations, plus distinctive experiences and
excursions that set the Turks and Caicos Islands apart within the Caribbean
luxury landscape – all while visually showcasing the destination’s natural
beauty.
The platform seamlessly integrates editorial programming
produced by Travelview with video contributions from private sector partners on
specific resorts, villas, experiences, and services, with direct pathways to
additional information and booking opportunities.
The campaign underscores Experience Turks and Caicos’
ongoing commitment to deepening its engagement with the travel advisor
community, as luxury travelers increasingly rely on these trusted professionals
to curate and secure highly personalized, bespoke experiences.
“Our partnership with Travelview International reflects the
critical role that travel advisors play in shaping high-value travel decisions
and driving meaningful demand for destinations like Turks and Caicos,” said
Paul Pennicook, CEO of Experience Turks and Caicos. “Advisors are indispensable
partners in how luxury travel is planned and experienced today, and by
investing in direct, consistent engagement, we are ensuring they are equipped
with the insights and inspiration needed to confidently position our islands at
the forefront of their recommendations.”
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
