by Lacey Pfalz
Last updated: 9:30 AM ET, Wed March 6, 2024
The iconic UNESCO World Heritage Site and Japanese landmark, Mount Fuji, is implementing new regulations to combat overtourism, including a new tourist fee.
According to CNN, the popular site endures human-made pollution and large crowds of travelers attempting to climb the mountain, leading to a less than enjoyable experience for all. It also negatively impacts Fuji-ko, or those who worship the mountain.
The government of the Yamanashi Prefecture voted to charge 2,000 yen—the equivalent of US$13—to every climber visiting Mount Fuji. Additionally, Mount Fuji will now cap its daily visitor total to 4,000 climbers. New guides will also encourage good manners and mountain safety.
“By strongly promoting comprehensive safety measures for climbing Mount Fuji, we will ensure that Mount Fuji, a treasure of the world, is passed onto future generations,” said Koutaro Nagasaki, governor of Yamanashi Prefecture.
“In order to revive traditional mountain climbing from the foot of Mount Fuji, we will gain a detailed understanding of the Fuji-ko and Oshi culture that supported Mount Fuji worship. We look to link these cultures to this mountain climbing, as it is rooted in the cultural values of the religion.”
According to the prefect, Mount Fuji has grown in popularity over recent years. Five million people hiked the mountain in 2019, a growth of three million from 2012.
Japan as a whole has been introduced to overtourism since the pandemic-era entry requirements ended, leading to a surge in popularity among travelers from around the globe. Overcrowding and a lack of social etiquette by foreign tourists are among the highest concerns, as is pollution.
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