Florida Draws Record Number Of Tourists

Image: Fort Lauderdale, Florida (Photo Credit: aiisha/Adobe Stock)
Image: Fort Lauderdale, Florida (Photo Credit: aiisha/Adobe Stock)
Rich Thomaselli
by Rich Thomaselli
Last updated: 9:55 AM ET, Mon May 20, 2024

It might be hotter than Hades in the summer, the bugs are insane, and there is always the threat of hurricanes, but Florida is still Florida and one of the biggest tourist destinations in the country, if not the world.

A record 140 million visitors descended upon the Sunshine State in 2023; 140.6 million to be exact.

And it could be even greater this year. More than 40 million people visited the state in the first quarter of this year, a record in Florida for any quarter, and it puts the state on track for 160 million people by the end of the year.

“Once again, Florida leads the nation as an unrivaled destination for tourists,” said Governor Ron DeSantis. “These record-breaking numbers show that our work has made the free state of Florida even more attractive to visitors.”

While the majority of visitors are from the United States, with a whopping 129.1 million, Florida's allure extends far beyond its borders. The state also welcomed 8.3 million visitors from overseas, and another 3.2 million from Canada, making it a truly international destination.

“Florida continues to welcome visitors with open arms,” said Dana Young, President and CEO of VISIT FLORIDA. “The record-breaking visitation seen in 2023 and continued through the first quarter of 2024 reaffirms Florida’s status as a must-visit destination for travelers worldwide.”

Even minimally, the numbers are up.

Domestic, non-resident visitors to Florida traveled there by air almost 40 percent of the time in the first quarter of 2024. Total enplanements at 19 Florida airports increased by 9.4 percent in Q1 2024 compared to Q1 2023, reaching 30.2 million. Orlando International was the busiest airport with 7.6 million enplanements, followed by Miami with 7.5 million.

New accommodation options have been helpful as well.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...