Hawaii Grapples With 'Overtourism' Debate Amid West Maui Reopening

Image: Lahaina, Maui, Hawaii. (photo via 7Michael/iStock/Getty Images Plus)
Image: Lahaina, Maui, Hawaii. (photo via 7Michael/iStock/Getty Images Plus)
Rich Thomaselli
by Rich Thomaselli
Last updated: 8:55 AM ET, Mon October 9, 2023

The reopening of West Maui two months after wildfires devastated the region has sparked an argument about tourism.

The area reopened to visitors on Sunday. Some think it’s a case of "overtourism" and that it’s too soon to reopen the region to tourists.

Others say that Hawaii is so reliant on tourism, including the Lahaina area of Maui, that it was the right time to reopen.

Some residents have even signed a petition that has drawn 10,000 signatures so far to try and delay the opening. Some families still have to "find shelter, provide for their children's education, and cope with emotional trauma," according to the petition.

"There is just not a lot of activities like there usually is for these people to do, so a lot of people are wondering, why do they want to come here?" said Jordan Ruidas, a community organizer in Maui.

Others recognize the delicate balance between tourism being the top economic driving force for all of Hawaii and the respect that the residents deserve.

"It's a great business for Hawaii, but the difficult thing for us here is that there is not a street, a community, a county. There's nowhere that you can hide from tourism in Hawaii," said Susie Pu, a hotel manager on Maui. "The most important thing is that we find a balance between the Hawaiian culture and tourism. Hawaiian people need to be benefiting from tourism equally. And I do not see that."

Ruidas said the area might be re-opened, but what is there for visitors to do? Shops and restaurants might be open for business, but are they ready to actually conduct business?

"The majority of our income is from tourists, tourism, and I wish that we could say that we can survive on only the local community support," said shop owner Noah Drazkowski. 


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Wildlife, Culture & Warm-Weather AdventureTuesday, November 10, 2026, 2:00pm EasternFrom extraordinary wildlife encounters to vibrant cultures and breathtaking landscapes, discover how...
Upcoming Webinar
Black Friday Is Just the Beginning with ALG Vacations®Wednesday, November 11, 2026 2:00pm EasternJoin ALG Vacations® on November 11 for a special webinar featuring Jacki Marks, Jim Tedesco, and Ben...
Upcoming Webinar
Thursday, November 12, 2026 2:00pm EasternThursday, November 12, 2026, 2:00pm EasternJoin Travel Weekly, TravelAge West, and TravelPulse as we explore the sun-drenched shores and vibrant...
Upcoming Webinar
Wildlife, Culture & Warm-Weather AdventureTuesday, November 10, 2026, 2:00pm EasternFrom extraordinary wildlife encounters to vibrant cultures and breathtaking landscapes, discover how...
Upcoming Webinar
Black Friday Is Just the Beginning with ALG Vacations®Wednesday, November 11, 2026 2:00pm EasternJoin ALG Vacations® on November 11 for a special webinar featuring Jacki Marks, Jim Tedesco, and Ben...
Upcoming Webinar
Thursday, November 12, 2026 2:00pm EasternThursday, November 12, 2026, 2:00pm EasternJoin Travel Weekly, TravelAge West, and TravelPulse as we explore the sun-drenched shores and vibrant...