Hawaii Sees Surge in Tourism Arrivals

Image: View of the Waikiki Shell with Downtown Waikiki in the background. (Photo via Joshua McDonough/iStock/Getty Images Plus)
Image: View of the Waikiki Shell with Downtown Waikiki in the background. (Photo via Joshua McDonough/iStock/Getty Images Plus)
Janeen Christoff
by Janeen Christoff
Last updated: 7:02 PM ET, Thu March 25, 2021

Tourism to Hawaii has accelerated as spring break begins.

The Transportation Security Administration (TSA) is screening more and more passengers traveling through airports, many of whom are traveling to Hawaii. The state reported that it welcomed 28,424 people on Saturday alone.

Jack Richards, President and CEO of Pleasant Holidays, told the Honolulu Star-Advertiser that bookings have increased by 30 percent.

"We haven't seen travel demand for Hawaii this strong for over a year," Richards said.

Richards noted that COVID-19 testing and an increase in vaccinations around the country have led to the surge.

Hawaii's Safe Travels program requires visitors to Hawaii undergo mandatory COVID-19 testing, and the Islands have seen an uptick in travel since this program began, eliminating previous quarantine requirements that were in place to protect local residents. However, January and February tourism rates only picked up moderately in comparison to March numbers.

Richards noted that the recovery has been much faster than anticipated.

"I thought we would have a U-shaped recovery; it's V-shaped. January and February were terrible, but we've gone from zero to 150 mph in two weeks," he said.

The vast majority of the increase in the number of visitors appeared to be from spring breakers.

There are also discussions regarding a vaccine passport for travel to Hawaii. It appears that CommonPass may be helping develop this technology for the state in order to streamline travel for vaccinated individuals and for travelers complying with COVID-19 testing requirements.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Janeen Christoff

Janeen Christoff

Executive Editor - AGENTatHOME | TravelPulse Content Strategy

Editor Executive Editor - AGENTatHOME | TravelPulse Content Strategy true [email protected] 9088 14744 Janeen Christoff caught the travel bug while living in London, England. After two years on the road, she settled in Los Angeles and focused her writing on

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Watch Now!
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...