How Tourism Can Help Save the Amazon

Image: FOTO: Un incendio forestal en el Amazonas. (foto de Brasil2 / E+ Getty Images)
Image: FOTO: Un incendio forestal en el Amazonas. (foto de Brasil2 / E+ Getty Images)
Mia Taylor
by Mia Taylor
Last updated: 4:13 PM ET, Fri September 13, 2019

With an alarming number of fires raging in the Brazilian rainforest in 2019, there's been a flurry of stories detailing how individuals might take action to help save and protect this precious and irreplaceable natural resource.

Since January more than 70,000 fires have been recorded in Brazil's Amazon rainforest - a staggering figure that represents an increase of 84 percent over 2018, according to the National Institute for Space Research.

People around the world have watched in horror and dismay as the fires rage on, as by many accounts, destruction of the forests may very well speed up climate change.

Perhaps even more troubling, the region's traditional fire season has merely just begun. According to the World Resources Institute, 62 percent of forest fires in Brazil typically take place between September and year's end.

While several factors are contributing to the fires, the primary trigger is deforestation undertaken by loggers and also ranchers who are clearing land for cattle grazing to support meat production.

All of which can seem very discouraging for those wishing to help in some way. But as many articles have already pointed out, there are numerous things that can be done from afar to help.

One of the most direct and tangible steps you can take is to reduce beef consumption. Specifically, Brazilian beef, which is majorly contributing to deforestation. By some estimates, 70 percent of deforestation in the Amazon is due to cattle ranching.

There are also numerous organizations you can support financially, whose efforts are focused on protecting the rainforests and supporting local, indigenous communities.

A recent CNBC article identified some of the top non-profits working in the region including Rainforest Alliance; Rainforest Foundation US; Earth Alliance; Amazon Watch and Amazon Conservation Team.

Rainforest Action Network's Protect-An-Acre (PAA) is another important program you can support financially.

Since 1993, the Protect-an-Acre program has distributed more than $1 million in grants to more than 150 frontline communities, Indigenous-led organizations, and allies, helping their efforts to secure protection for millions of acres of traditional territory in forests around the world, according to the RAN website.

Reducing your meat consumption and supporting the efforts of non-profits are really just the tip of the iceberg when it comes to impacting the survival of the planet's rainforests. There are many other lifestyle choices and changes you can make as well. For instance, you could actively work to use less paper on a daily basis, thus reducing the need for cutting so many trees.

Still, other options include not buying wood that comes from a rainforest (avoid mahogany, rosewood, and ebony.)

You might also consider selecting sustainably sourced fruits and vegetables and other foods. Hint: look for the Rainforest Alliance Certified symbol on food packaging.

As important as all of these efforts are, none of them touch upon how travelers specifically may play a role in helping to protect and preserve the Amazon rainforest for future generations.

Justin Frances, CEO of Responsible Travel, recently told TravelPulse that travel has a critical role in this pressing issue.

"A visit to the Amazon can contribute to making the case for protecting the rainforest for responsible tourism versus logging, deforestation, and mining," began Francis.

Recent research in Tambopata, in the Peruvian rainforest, analyzed the profitability per hectare of tourism versus crop and cow farming, logging and mining, added Francis.

The research, from faunalytics, found that ecotourism is actually more profitable in the long term than any other common use of the land.

Unsustainable logging, on the other hand, was determined to be more profitable than ecotourism in the short run-but after five years of logging activity, there are simply no more trees left to harvest, and logging becomes impossible, states the report.

"You can make a quick buck from logging in the short term, but this destroys the forest and leaves the land unusable," Francis continued.

Interestingly, the study also found that ecotourism can make other local industries more profitable. Which stands to reason.

A small nature preserve next to a town or a logging site, for example, is far less appealing to visitors than a larger area that's been preserved, states the report.

Looking for trips that allow you to show your support for the Amazon?

Responsible Travel offers Amazon holidays designed to ensure your money is making a political and economic point about conservation, as well as benefitting local communities and biodiversity.

Adventure Life is another company that offers Amazon experiences.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Mia Taylor

Mia Taylor

Senior Editor

Mia Taylor is an award-winning journalist who has two decades of experience. Most recently she worked as a staff writer for America's largest digital publisher DotdashMeredith, where she contributed stories on a daily basis to four of the company's most iconic brands - Parents,Real Simple, Better Homes & Gardens, and Health. Her work has also appeared in Travel + Leisure, The Boston Globe, The San Diego UnionTribune, Westways Magazine, Fortune, and more.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Discover Houston, A World in a CityMonday, June 22, 2026
2:00pm Eastern
Join Visit Houston for an inside look at one of the country’s most dynamic and diverse destinations....
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...
Upcoming Webinar
July AAT Kings WebinarTuesday, July 7, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
Discover Houston, A World in a CityMonday, June 22, 2026
2:00pm Eastern
Join Visit Houston for an inside look at one of the country’s most dynamic and diverse destinations....
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...
Upcoming Webinar
July AAT Kings WebinarTuesday, July 7, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!