Miami Eyes Tourism Recovery as Beaches, Attractions Reopen

Image: PHOTO: Miami Beach. (photo via The Miami Beach Visitor and Convention Authority and H+K Strategies) (Miami Beach Visitor and Convention Authority)
Image: PHOTO: Miami Beach. (photo via The Miami Beach Visitor and Convention Authority and H+K Strategies) (Miami Beach Visitor and Convention Authority)
Patrick Clarke
by Patrick Clarke
Last updated: 11:19 AM ET, Fri June 12, 2020

Miami is beginning to open up to tourism just in time for the official start of summer.

Following weeks and months of anticipation, Miami Beach's beloved beaches reopened with some restrictions in place on Wednesday. COVID-19 safety measures allow for activities such as jogging, swimming, surfing and sunbathing but require beachgoers to have a face covering, maintain a six-foot distance from others and limit group sizes to 10 or fewer people.

What's more, some casinos, museums, bowling alleys and even arcades in South Florida's Miami-Dade and Broward counties have or plan to reopen in the days to come with similar coronavirus safety protocols in place, the Miami Herald reports.

The Seminole Hard Rock Hotel & Casino in nearby Hollywood will open its doors at 50 percent capacity on Friday while the Phillip and Patricia Frost Museum of Science in Downtown Miami will reopen to the public with limited admission and timed ticket requirements on Monday, June 15.

Meanwhile, the Greater Miami Convention & Visitors Bureau (GMCVB) is giving summer travelers added incentive to experience South Florida through the Miami Shines tourism recovery campaign.

The program includes a lineup of promotional incentives across restaurants, hotels, museums, spas and other attractions. For example, the Miami Spice Restaurant program will launch two months early, rewarding visitors with three-course meals priced at $25 for lunch/brunch and $39 for dinner now through September 30 while specially curated "Spice and Stay" packages will offer guests special rates at participating hotels when they pair their stay with Miami Spice meals on property.

"Our number one priority at the GMCVB is to responsibly drive demand to our partners in Greater Miami's tourism industry," said William D. Talbert III, CDME, President and CEO of the GMCVB, in a statement on Thursday. "The Miami Shines program helps create and keep jobs and helps the local economy recover now that beaches, hotels and the hospitality industry are open once again. The GMCVB has helped Greater Miami's community navigate challenging crises in the past, including 9/11, the Gulf Oil Spill, Zika and several hurricanes. We are resilient, and with the support of our community partners we will soon shine brighter than ever."

In addition to Miami's world-class beaches and a slew of promotions, domestic travelers looking to stay local this summer can look forward to a plethora of other activities, from water sports to self-guided art walks, and a whole lot more.


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Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

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