At the 53rd annual Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards, the New York Turkish Culture & Tourist Office was presented with a silver award for its June Times Square takeover, part of its "Unlimited Turkey" North American marketing campaign. In Times Square, Turkey made a major push for tourism in the New York City market with dueling month-long video displays on the 22-story Reuters Sign at 3 Times Square, and on the seven-story NASDAQ Sign at neighboring 4 Times Square. The dynamic images ranged from fascinating, upscale experiences in Istanbul, which has been named a European Capital of Culture for 2010, to millennia-old ruins and natural wonders throughout the country. The campaign was created by Global Advertising Strategies, Inc., the Turkish Culture and Tourist Office's NYC-based advertising firm.
Running 180 times daily for a full month, the campaign featured a mix of vibrant video footage and image sequences promoting the diversity of Turkey's offerings, and saw foot traffic averaging 1.4 million people per day, inundating what is perhaps the country's highest foot-traffic area with attractive, alluring images showcasing Turkey's myriad of quality leisure tourism experiences. The displays also drove online traffic; by encouraging onlookers to visit the destination's www.goturkey.com website for more information. Said Nihan Bekar, director of the Turkish Culture and Tourist Office in New York, "Our positive tourism numbers from the United States during and immediately following the display, despite the U.S. recession, made us feel like the message resonated with New Yorkers." For more information, visit www.goturkey.com.
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