The Greater Fort Lauderdale Convention and Visitors Bureau has rebranded under the name Visit Lauderdale, with Everyone Under the Sun tagline to mirror the destination's diversity.
"We have an incredibly diverse and inclusive community that is welcoming to literally everyone under the sun, and that message is now infused into all of our marketing as we invite people to Visit Lauderdale," said Visit Lauderdale President and CEO Stacy Ritter.
To drive home the new branding message, Visit Lauderdale unveiled the Everyone Under the Sun mural by Avi Ram, an internationally recognized airbrush artist.
It also introduced the Visit Lauderdale Everyone Under the Sun beer, crafted by Fort Lauderdale's Gulf Stream Brewing Company.
To further promote the new branding, Farea hotels and attractions are touting the new Visit Lauderdale logo with flags.
"We have 31 municipalities in Broward County, all of which are unique and alive with their own culture, flavor and activities," Ritter said. "Our largest city, Fort Lauderdale, is just one of those 31 cities, but the name Lauderdale is the most recognizable. It helps us put the entire Broward County area on the map for visitors."
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