Planet Hollywood is coming back to New York City.
A major tourist attraction in the 1980s and early 1990s, the restaurant was owned by, among others, Sylvester Stallone and Arnold Schwarzenegger.
The start power was palpable. But, the allure quickly died off, like many chain restaurants.
The doors on 42nd Street opened on Monday. There was a $20 million investment in the new property.
According to the eatery, the restaurant redefines Hollywood glamor beneath a 360-degree canopy of state-of-the-art, high-definition screens. Encircling the entire perimeter is an impressive array of over 692 video tiles delivering cutting-edge dining and event experiences through dynamic and interactive displays.
"We're relaunching Planet Hollywood in Times Square not just as a restaurant but as an all-encompassing sensory experience that magnificently combines innovative technology with the unique flair of Hollywood," said Robert Earl, Founder and CEO of Planet Hollywood and Earl Enterprises. "This venue is poised to deliver exceptional entertainment and dining in the spirit of New York's celebrated theatrical grandeur."
Instead of traditional memorabilia, an all-encompassing audio-visual experience brings Hollywood to life through synchronized video projections, soundscapes, and interactive elements that turn dining into a fully sensory affair.
Every detail of the space has been thoughtfully curated to provide guests with a unique dining adventure that feels fresh. The venue is slated to be a hotspot for the late-night scene, with the mood on the second and third floors becoming very different when they transform following dinner service.
Culinary creativity remains at the core of the Planet Hollywood experience featuring an elevated, yet approachable variety of appetizers, salads, burgers, sandwiches, pasta, and entrees. Culinary highlights include Kobe Cheesesteak Empanadas, Prime Rib Sliders, Chicken Caesar Salad, All-American Double Smash Cheeseburger, Spicy Rigatoni Vodka, NY Strip Steak, and Lobster Pot Pie. Guests can also enjoy the nostalgic "1993 Icons" section with beloved classics that pay homage to Planet Hollywood’s original menu including the World-Famous Chicken Crunch, Planet Nachos Grande, L.A. Lasagna, and St. Louis BBQ Ribs.
The new Planet Hollywood will be within walking distance of other nightclubs and Madison Square Garden.
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