by Brian Major
Last updated: 12:40 PM ET, Thu April 30, 2026
The Saint Lucia Tourism Authority (SLTA) is reaffirming its
commitment to strengthening partnerships with the travel trade through its
annual travel advisor incentive program, Saint Lucia Advisors Months (SLAM).
Running
from June through November, the program offers advisors attractive booking
incentives along with limited-time offers and added perks across the island’s
hotels, restaurants and experiences.
Designed to immerse travel professionals in the authentic Saint
Lucian experience, SLAM provides advisors with opportunities to uncover the
island’s rich culture, natural beauty and vibrant lifestyle first-hand. Advisors will participate in curated land and
sea excursions, guided tours and indulgent experiences showcasing Saint Lucia’s
diverse cuisine, signature sights and local sounds during their stay.
Also featured is a dedicated day of structured site
inspections at Saint Lucia’s award-winning hotels and resorts, including the
newly introduced holistic wellness property, The Lo, and the exclusive
10-suite enclave, La Belle Helene by Windjammer Landing, enabling advisors to
gain first-hand knowledge of accommodations and amenities they can confidently
recommend to clients.
“This program is one of our most impactful initiatives for
deepening engagement with our valued travel partners,” said Louis Lewis, CEO of
the Saint Lucia Tourism Authority. “By experiencing the destination first-hand,
advisors are better equipped to authentically sell Saint Lucia’s unique blend
of culture, adventure and hospitality. SLAM strengthens these relationships but
also drives meaningful growth for our tourism sector by turning product
knowledge into passion and bookings.”
Saint Lucia Advisors Months continues to be highly popular
among travel advisors, offering the flexibility to structure visits around
individual schedules, explore new experiences or revisit familiar favorites, while
they experience the destination exactly as their clients would. Through SLAM,
the Saint Lucia Tourism Authority aims to inspire stronger destination advocacy
and increased bookings to the island.
To participate in Saint Lucia Advisor Months and plan a
visit, travel advisors are encouraged to contact the SLTA sales department
directly at [email protected].
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