Thousands Protest Overtourism On Spanish Island of Mallorca

Image: Mallorca, Spain. (Photo Credit: Serenity-H / Adobe Stock)
Image: Mallorca, Spain. (Photo Credit: Serenity-H / Adobe Stock)
Laurie Baratti
by Laurie Baratti
Last updated: 8:00 AM ET, Tue July 23, 2024

Thousands of residents on the Spanish island of Mallorca took to the streets on Sunday, voicing strong opposition to mass tourism, or overtourism. This protest is part of a broader movement across Spain where locals are pushing back against the negative impacts of an overwhelming influx of visitors.

The protest, organized by the group Menys Turisme, Mas Vida (Less Tourism, More Life), saw participants carrying banners with messages such as “Tourists, we love you when you don’t buy our land” and “Your paradise is our nightmare”. Demonstrators marched through Palma de Mallorca, the island’s capital city situated on its southern coast, CNN reported.

Organizers estimated that around 50,000 people participated in the protest, which began at approximately 7:00 p.m. local time. However, local police reported a lower figure of around 12,000, according to Spanish public broadcasting service RTVE.  

The group behind the protest criticized the island’s current tourism model, claiming it “impoverishes workers and enriches only a few.” Participants’ demands include the development of an “alternative tourism model,” “access to decent housing,” the “improvement of public services,” and the “conservation and regeneration of natural areas.”

Sunday’s demonstration was a large-scale manifestation of local frustration with the tourism industry, which many argue has become unsustainable. The protest included participation from around 110 different groups and social movements, highlighting the widespread nature of residents’ discontent. It occurred amid mounting tensions over tourism’s impact on several areas of Spain. 

The Balearic Islands—which include Mallorca, Menorca, Ibiza and Formentera—have long been popular tourist destinations. According to the Spanish National Statistics Institute, these islands attracted 14.4 million foreign visitors last year. 

Earlier this month, anti-tourism sentiment was also clearly visible in Barcelona, where protesters sprayed tourists with water and marched through the city chanting, “Tourists go home.”

In an attempt to quell some of this frustration among residents who feel their quality of life is being compromised, authorities in the Balearic Islands introduced new regulations in May, banning street drinking in key tourist areas of Ibiza and Mallorca, except for designated terraces and licensed venues.

In April, the Spanish Canary Islands witnessed a hunger strike by locals protesting against the detrimental effects of excessive tourism, which they claim is leading to skyrocketing living costs and environmental degradation.

Spain is the second most-visited country in Europe, just behind France, and received 85 million visitors last year, representing a nearly 19 percent jump from the previous year. Barcelona, Spain’s most-visited city, is at the forefront of the struggle against overtourism, and recently announced that it would substantially increase the tourist tax on cruise ship passengers


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...