by Brian Major
Last updated: 3:40 PM ET, Thu August 10, 2023
The
U.S. Virgin Islands Department of Tourism (USVIDOT) announced a multi-year partnership
with the National Football League (NFL)’s New York Jets.
Under
the agreement, the Aaron Rodgers-led squad will team with USVIDOT on fan-facing social media collaborations and events
promoting year-round visitation to “America’s Caribbean.”
“The
New York metropolitan area is one of our main feeder markets,” Joseph
Boschulte, USVIDOT’s commissioner, said in a statement. “There’s no better time
than now to kick off this partnership between the U.S. Virgin Islands and the
New York Jets.”
Added
Boschulte, “We could not pass on the opportunity to collaborate with this
longstanding franchise to showcase the vibrancy and culture of our beloved
islands.”
USVIDOT will collaborate with the Jets to “curate and
integrate unique elements of Caribbean culture” into gameday experiences for
fans, including sweepstakes and giveaways, he said.
“We
see great opportunity to unite our audiences and engage them in not only
football but the vibrant culture of America’s Caribbean islands,” said Jeff
Fernandez, the Jets’ vice president of business development & ventures.
“Having
this partnership continues our mission of impacting lives beyond New York and
sharing the game of football across the globe,” Fernandez added.
Expectations
are high for the Jets in 2023 after four-time NFL MVP Aaron Rodgers joined the
team in the offseason. The Jets open their season on September 11 at MetLife
Stadium in Rutherford, New Jersey against the Buffalo Bills.
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