Brazil Park Partnering with NBA on Entertainment Center

Image: The Miami Heat host the Houston Rockets inside FTX Arena in Downtown Miami. (photo by Patrick Clarke)
Image: The Miami Heat host the Houston Rockets inside FTX Arena in Downtown Miami. (photo by Patrick Clarke)
Brian Major
by Brian Major
Last updated: 4:42 PM ET, Tue August 16, 2022

Theme park operator Nacional Parque Basquete Brasil is partnering with the National Basketball Association (NBA) to open NBA Park, a 43,000-square-foot themed entertainment center, in the Brazilian resort town of Gramado in November.

The facility will feature basketball activities, virtual reality experiences, an NBA Store and NBA-themed restaurant and photo opportunities for basketball fans of all ages, NBA and Nacional Parque Basquete Brasil officials announced Tuesday.

NBA Park will also showcase authentic NBA memorabilia and "exclusive NBA-inspired art" celebrating the league's history.

"The NBA transcends the game of basketball across fashion, lifestyle and pop culture," said Jonas Ortiz, Nacional Parque Basquete Brasil's CEO. "NBA Park will bring these themes to life. Gramado is a renowned tourist destination and we look forward to delivering incredible life-long memories for generations of NBA fans for years to come."

"Opening the largest NBA fan destination in the world in Gramado speaks to the momentum for basketball in Brazil," said Sergio Perrella, the NBA's Latin America licensing and retail vice president, "[And to] our commitment to providing our passionate fans across the country with unique experiences."


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