Brazil Park Partnering with NBA on Entertainment Center

Image: The Miami Heat host the Houston Rockets inside FTX Arena in Downtown Miami. (photo by Patrick Clarke)
Image: The Miami Heat host the Houston Rockets inside FTX Arena in Downtown Miami. (photo by Patrick Clarke)
Brian Major
by Brian Major
Last updated: 4:42 PM ET, Tue August 16, 2022

Theme park operator Nacional Parque Basquete Brasil is partnering with the National Basketball Association (NBA) to open NBA Park, a 43,000-square-foot themed entertainment center, in the Brazilian resort town of Gramado in November.

The facility will feature basketball activities, virtual reality experiences, an NBA Store and NBA-themed restaurant and photo opportunities for basketball fans of all ages, NBA and Nacional Parque Basquete Brasil officials announced Tuesday.

NBA Park will also showcase authentic NBA memorabilia and "exclusive NBA-inspired art" celebrating the league's history.

"The NBA transcends the game of basketball across fashion, lifestyle and pop culture," said Jonas Ortiz, Nacional Parque Basquete Brasil's CEO. "NBA Park will bring these themes to life. Gramado is a renowned tourist destination and we look forward to delivering incredible life-long memories for generations of NBA fans for years to come."

"Opening the largest NBA fan destination in the world in Gramado speaks to the momentum for basketball in Brazil," said Sergio Perrella, the NBA's Latin America licensing and retail vice president, "[And to] our commitment to providing our passionate fans across the country with unique experiences."


For the latest travel news, updates and deals, be sure to subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...