by Donald Wood
Last updated: 12:35 AM ET, Fri September 15, 2017
The Peanuts are staying with Cedar Fair.
The Cedar Fair Entertainment Company announced it has renewed the license agreement to showcase the iconic characters and logos throughout its 11 amusement park locations.
The agreement covers the theme park company's exclusive use of Peanuts for attractions, entertainment, food, lodging and retail operations. The new license agreement extends the relationship through 2025, with an option through 2030.
"Cedar Fair has been a long-standing and cherished partner to Peanuts, dating back many years to when Camp Snoopy first opened at Knott's Berry Farm in 1983," Charles M. Schulz Creative Associates CEO Craig Schulz said in a statement. "On behalf of my entire family, I look forward to many more years of bringing the joy of my father's characters to the fans in Cedar Fair's parks."
"On the heels of our recent acquisition of the Peanuts brand further cementing our relationship with Cedar Fair assures an extensive and continued North American presence in the amusement park area," DHX Media CEO Dana Landry said.
"This agreement extension speaks to the enduring appeal of the Peanuts brand, and as a leader in children's content and brands, we value the opportunity to work with Cedar Fair to reach an all-family audience for Charlie Brown, Snoopy and the rest of the Peanuts gang."
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Cedar Fair and the Peanuts brand first worked together in 1983 when Camp Snoopy opened at Knott's Berry Farm, which was acquired by the theme park company in 1997. Recently, Cedar Fair announced the debut of an expanded Peanuts themed children's area at Carowinds, which features five new rides, an 8,000-square-foot climb-and-play area called Beagle Scout Acres and enhanced dining and relaxation facilities.
The majority of the parks in the Cedar Fair portfolio feature the Peanuts brand through character breakfasts, seasonal events like The Great Pumpkin Fest and other themed entertainment year-round.
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