Walt Disney Company Unveils New ‘Disney Celebrates America’ Initiative

Image: Disney Celebrates America initiative (Photo Credit: Walt Disney Company)
Image: Disney Celebrates America initiative (Photo Credit: Walt Disney Company)
Noreen Kompanik
by Noreen Kompanik
Last updated: 12:30 PM ET, Tue May 26, 2026

The Walt Disney Company has announced a new initiative “Disney Celebrates America” in celebration of our nation’s 250th anniversary.

Running through the 4th of July weekend, the celebration brings together Disney’s brands and platforms to honor America.

“At its heart, America’s story is one of imagination, ambition, and possibility – the same ideals that have guided Disney since the beginning,” said Robert A. Iger, former Chief Executive Officer, The Walt Disney Company in a statement. “This celebration honors both a nation and a spirit that never stop dreaming about what’s next.”

LA Fleet Week at Disneyland

Disneyland Resort marked Los Angeles Fleet Week and the 250th anniversary of the United States Navy and the Marine Corps. Guests on Main Street applauded service members as they marched down the street and included the largest U.S. Navy band ever to perform at Disneyland along with and a moving flag retreat ceremony.  

A patriotic performance by the Navy Band Southwest was capped off with a thunderous flyover by the U.S. Navy F/A-18E Super Hornets from the “Mighty Shrikes” of Strike Fighter Squadron (VFA) 94 from Naval Air Station Lemoore. Throughout the day, service members enjoyed classic Disney attractions followed by a “Wondrous Journeys” nighttime spectacular.

Portraits of Courage Extended

Portraits of Courage: A Commander in Chief’s Tribute to American Warriors at the American Adventure Pavilion in EPCOT has been extended through the July 4th weekend. The art exhibit features more than 60 vibrant oil paintings by former U.S. President George W. Bush, portraying post-9/11 service members and veterans.

Soarin’ Across America

Disneyland Resort and Walt Disney World Resort also announced the summer 2026 opening of Soarin’ Across America, taking guests on a breathtaking journey featuring America’s natural beauty and iconic landscapes.

More Celebratory Moments and Activations

  • ABC’s “Good Morning America” continues its “50 States in 50 Weeks” series, highlighting unforgettable places and people across the nation.
  • National Geographic’s “America in Superlatives” series features a range of National Geographic storytellers and photographers highlighting unique places and events from around the U.S.
  • ESPN will premiere a new SportsCenter segment, “America’s Team,” a cross-country search to find out which team most embodies the country, plus special patriotic programming across its flagship platforms.
  • In June 2026, ABC News Studios will present a two-hour primetime special that journeys through the heart of our nation – from New Orleans and the American frontier through the lands of Disney Parks.
  • Beyond Independence Day, the fireworks show “Disney’s Celebrate America! — A Fourth of July Concert in the Sky,” will play across all three nights of the holiday weekend, July 3 – 5, at both Disneyland and Magic Kingdom Park.
  • Disney Consumer Products will once again honor our nation’s heroes with a new special military-inspired assortment now available at select locations across Disneyland Resort and Walt Disney World Resort.

Veterans, Military, and Families

Throughout the yearly celebration, Disney will continue its proud legacy of supporting U.S. military service members, veterans, and their families. This includes:

  • Expanding its long-standing partnership with the nonprofit Blue Star Families with a $2.5 million donation to help strengthen military and veteran families across the country.  
  • Military families will be invited to attend special movie screenings of new releases on military bases and in key markets throughout the U.S.
  • ABC News will provide live coverage of celebrations and activations featuring veterans and active military service members stationed around the world throughout the anniversary year.
  • Disney Experiences will unveil 2026 offers available at Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line for eligible service members in appreciation of their service and in celebration of America’s 250th anniversary.
  • Disney will expand its use of the US Chamber Corporate Fellowship and Skillbridge programs, providing networking, professional training and hands-on experience for military veterans entering the civilian workforce.


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