What's Driving Summer Travel in 2025

Image: Female traveler receiving the keys to a short-term rental property. (Photo Credit: Adobe/pikselstock)
Image: Female traveler receiving the keys to a short-term rental property. (Photo Credit: Adobe/pikselstock)
Patrick Clarke
by Patrick Clarke
Last updated: 12:50 PM ET, Tue June 10, 2025

Americans have never been more confident to leave home for a summer getaway, according to Allianz Partners USA's annual Vacation Confidence Index.

Based on an Ipsos poll of more than 2,000 American adults conducted in April, a fraught economy isn't preventing Americans from vacationing this summer. At least not all of them.

But income and family dynamics are playing a key role, with younger and higher-income-earning U.S. travelers more likely to venture out.

Specifically, seven in 10 Americans under the age of 35 are confident they'll take a summer vacation this year. By comparison, only 57 percent of Americans aged 55 and up feel the same.

Encouragingly for the industry, among those ambitious young Americans, nearly one in three (29 percent) has taken a vacation in the past three months.

It should come as little surprise that the bank account matters when it comes to taking trips this summer. Allianz's research found that 76 percent of Americans earning $100,000 or more a year are planning to travel this summer, compared to just 45 percent among those earning under $50,000 annually.

Additionally, travelers with a college degree (70 percent) are more likely to take a vacation than those without one (50 percent).

Breaking it down by gender, men (68 percent) are slightly more optimistic about taking a trip than women (59 percent). What's more, parents with children in the house (74 percent) are far more likely to seek a summer vacation than non-parents (58 percent).

"As travel continues to rebound, these findings underscore how income and life stage increasingly influence how, and if, Americans plan their vacations," Emily Hartman, General Manager at Allianz Partners USA, said in a statement.

"While cost remains a concern for many, Gen Z, Millennials, and affluent families are driving the recovery, and they're not waiting for perfect conditions to hit 'book now.' As more travelers take advantage of quick getaways and flexible planning, having the right travel insurance helps ensure those trips stay protected, no matter what comes their way."


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Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

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