by Donald Wood
Last updated: 10:00 AM ET, Wed August 21, 2024
WHY IT RATES: The unique partnership
shows the growth of Corporate Traveler.—Donald Wood, Breaking News Senior
Writer.
Corporate Traveler and the Jacksonville Jaguars today
announced a new groundbreaking partnership, marking the first time the leading
business travel company has ever entered into a sponsorship agreement with an
NFL franchise. As part of the multi-year deal, Corporate Traveler will become a
‘Proud Partner’ of the Jaguars and serve as the team’s official travel
management company, supporting the organization with all its travel needs
throughout the year.
To celebrate the fast-growing small and midsize enterprise
(SME) market in Jacksonville and the surrounding Northeast Florida area, the
partnership will kick off this summer with the launch of the ‘Rising Business
Spotlight, presented by Corporate Traveler’. The strategic community initiative
will aim to identify and highlight six SME businesses throughout the season.
The Jaguars will feature the selected businesses during
regular season home games through a fully integrated program that includes
in-stadium exposure, social and digital media promotion, and concourse
activation space. Each business will also receive game tickets and an invite to
an exclusive networking opportunity hosted by the team.
“With a shared vision and commitment to serving the
community, we are thrilled to be able to partner with the Jaguars and have the
opportunity to expand our sports sponsorship portfolio,” said John Van den
Heuvel, President, Corporate Traveler USA. “We’re excited to work closely with
the Jaguars organization to support Florida’s thriving SME market, while also
optimizing their business travel program.”
The overall partnership involves a mix of additional
elements including video board and digital signage inside EverBank Stadium,
sponsored content within the Jaguars mobile app and on Jaguars.com, access to
corporate hospitality events, and more. Corporate Traveler will also become the
presenting partner of the Jaguars’ official VIP away game experience, giving
the brand increased awareness when the team is on the road.
“As an organization with an international reach, the Jaguars
are always on the move,” said Mark Sirota, senior vice president of business
planning and chief financial officer for the Jacksonville Jaguars. “Through
this innovative partnership with Corporate Traveler, we bring in a trusted
partner to handle our travel management needs whether going to the West Coast
of the United States or across ‘the pond,’ and are able to showcase rising
small and midsize businesses in our region to our fans.”
As an extension of the sponsorship, Corporate Traveler will
develop a customized travel program for the Jaguars that blends its national
reach with local insights, managed by a team of experienced travel experts that
possess a deep understanding of the travel landscape, along with a unique
ability to navigate the complexities and unpredictable nature of the sports
travel world. Given the company’s strong global footprint, it also has the
capabilities and knowledge to handle the organization’s international travel
needs for when they have games overseas.
While this is Corporate Traveler’s first foray into the NFL
sponsorship space, the company has long been a specialist in the sports
industry. They currently serve as official partners of the New York Mets,
Houston Rockets, and New York Islanders, in addition to being a trusted travel
provider to a number of other teams across each major professional sports
league.
SOURCE: Corporate
Traveler press release.
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