New Report Reveals How Consumers Plan to Travel in 2020

Image: Plane approaching Phuket International Airport at Mai Khao Beach. (photo via southtownboy/iStock/Getty Images Plus)
Image: Plane approaching Phuket International Airport at Mai Khao Beach. (photo via southtownboy/iStock/Getty Images Plus)
Patrick Clarke
by Patrick Clarke
Last updated: 4:52 PM ET, Tue January 28, 2020

The Golden Age of Cheap Flights is happening right now, according to Scott's Cheap Flights' first annual State of Cheap Flights report, which examined how consumers plan to travel in 2020 based on survey results from more than 2,000 of the email subscription service's members.

The study revealed some notable insights, including that at least half of travelers plan to take more trips this year compared to last. More than 50 percent also plan to spend more money on travel in 2020 compared to 2019.

Cost and time are the biggest obstacles when it comes to travel, the report found. More than half of respondents (53 percent) said that money keeps them from traveling more while nearly one-third (29 percent) indicated that a lack of time off from work or school prevents them from getting away more often.

High prices (30 percent) and small seats with reduced legroom (29 percent) are the leading complaints about today's air travel, but eight in 10 travelers still say they will fly basic economy if it's the lowest price available.

Nearly two-thirds (65 percent) prefer to book wherever the flight is cheapest, while about one-third (34 percent) prefer to book directly with the airline.

In terms of influences, great flight deals (64 percent) and recommendations from friends and family members (52 percent) are the biggest factors when making travel decisions.

Interestingly, nearly four in 10 travelers (37 percent) consider travel critical for their happiness, while 45 percent say it's highly important for their contentment.

The study also found that people are willing to make significant sacrifices for travel. Nearly two-thirds (67 percent) said that they would give up pizza for a year while a similar number (65 percent) would give up social media for a year. Nearly two in 10 (17 percent) would give up dating for a year before missing out on travel.

When it comes to hot destinations in 2020, Europe tops the list with as many as 80 percent of respondents considering it a destination of interest. Asia and South America rank second and third, respectively, followed by Australia & New Zealand, Mexico and Canada.

Perhaps the best news for travelers in 2020, Scott's Cheap Flights anticipates more and better deals in the year ahead. "Prices for flights have continued to fall over the last few years-and we don't expect that to change in 2020," the report states.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Worry-Free Access to the World - Part 2Friday, October 16, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Watch Now!
New B2B Booking Platform for Travel AdvisorsWednesday, October 14, 2026
2:00pm Eastern
Japan Airlines Vacations, the official vacation program of Japan Airlines, is launching a dedicated...
Watch Now!
Designed Together. Beyond Expectations. Discover Luxury Japan with BOUTIQUE JTBOctober 9, 2026Japan continues to captivate discerning travelers seeking authentic culture, extraordinary cuisine,...
Upcoming Webinar
Worry-Free Access to the World - Part 2Friday, October 16, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Watch Now!
New B2B Booking Platform for Travel AdvisorsWednesday, October 14, 2026
2:00pm Eastern
Japan Airlines Vacations, the official vacation program of Japan Airlines, is launching a dedicated...
Watch Now!
Designed Together. Beyond Expectations. Discover Luxury Japan with BOUTIQUE JTBOctober 9, 2026Japan continues to captivate discerning travelers seeking authentic culture, extraordinary cuisine,...