Professionals Gather to Discuss Future of Mountain Tourism

WHY IT RATES: This event brings together a variety of tourism professionals and international speakers who this year will discuss such things as the challenges facing hospitality, artificial intelligence and the sharing economy.—Mia Taylor, TravelPulse Senior Writer.

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The 10th edition of the World Congress on Snow and Mountain Tourism will take place from March 21 through March 23 in Andorra. The title of this year’s event will be “Shaping the Future of Hospitality in Mountain Destinations.”

The congress is organized by the World Tourism Organization (UNWTO), the government of Andorra and the Commune of Escaldes-Engordany. The event, which is held every two years, is celebrating its 20th anniversary this year.

The meeting will bring together a wide variety of tourism professionals, ranging from managers of mountain tourism destinations to entrepreneurs in the accommodation sector.

This edition will feature some 30 international speakers and will be inaugurated by Antoni Martí, head of government of Andorra, Zurab Pololikashvili, UNWTO secretary-general, and Trini Marín, mayor of Escaldes-Engordany.

The new concept of ‘hospitality’

During the congress, participants will address topics such as the repositioning of tourism accommodations, the challenges of hospitality, the impact of new platforms for tourism services or the so-called sharing economy, artificial intelligence and training as a key element for the success of a destination, among many others.

The event will be structured in six sessions, which will be held on March 21 and 22 at the Andorra la Vella Congress Centre. On Friday, March 23, there will be a technical visit that will include a tour of the new facilities of ActuaTech in Caldea-Inúu, as well as various leisure activities.

The World Congress on Snow and Mountain Tourism

The World Congress on Snow and Mountain Tourism was born as an initiative of the UNWTO, the government of Andorra and the seven communes of Andorra. It was created with the aim of constituting a permanent forum for the discussion of the development and sustainability of tourism in mountain areas. It is held every two years and is organized by each commune in rotation.

SOURCE: World Tourism Organization press release