Sustainable Tourism Takes Center Stage in 2020

Image: PHOTO: Young man with a world globe in his hands. (photo courtesy of nito100/ iStock/Getty Images Plus)
Image: PHOTO: Young man with a world globe in his hands. (photo courtesy of nito100/ iStock/Getty Images Plus)
Claudette Covey
by Claudette Covey
Last updated: 12:25 AM ET, Thu January 23, 2020

As the sustainable tourism niche continues to attract an increasing number of travelers concerned about responsible tourism and experiential travel, companies are upping the ante on new programs and practices, according to Bannikin Travel & Tourism, a travel consultancy company based in Toronto and Hong Kong.

"Over the last few years, travelers have been getting serious about lowering their environmental impact, focusing on local experiences and supporting regional economies," said Bannikin CEO Jillian Dickens. "As we enter this new decade, we're seeing companies reacting to this shift in consumer behavior in more focused and innovative ways; embracing challenges like sourcing local food, leading the rewilding movement, even embarking on the world's first zero-waste challenge."

For its part, Natural Habitat Adventures believed to be the first 100 percent carbon-neutral operator, partnered with the World Wildlife Fund to create the July "Zero Waste Adventure," which will consolidate the waste from the trip into a compact container, which will virtually eliminate the need to send it to a landfill or incinerator.

This year, the operator, in partnership with sustainability consultant South Pole, plans to offset personal carbon emissions for travelers' who participate in its Climate Change & the Wild World" programs. Carbon credits will fund such projects as wind farms in India and fuel-efficient cookstoves for Rwanda households.

True Colombia Travel is putting the focus on authentic, immersive experiences, including the "True Graffiti" program, which curated by a local youth collective and highlights the art and design of Medellin neighborhoods.

Wilderness Scotland introduced the "Big Picture Rewilding Retreat" program, which immerses travelers in destinations that are in the midst of a natural revitalization.

In January, Exodus Travels became one of the founding signatories of the "Tourism Declares a Climate Emergency" pledge, working with such companies as Wilderness Scotland and Wilderness Ireland to strategize on ways in which to promote responsible tourism.

Adventure Canada is offering local food experiences through its "Taste of Place" program, which capitalizes on goods from fishermen, farmer and chefs.

Lastly, Saddle Skedaddle, a cycling operator, has introduced 73 e-bike vacations to introduce the low-carbon vacation option to travelers who are not avid cyclers.

"In 2020, we will see the travel industry confronting its role in climate change even further, and determine how to be a positive force in this global conversation," said Dickens.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...