Tariffs Impact on Tourism: Holiday Travel Takes a Hit as Americans Reign in Budgets

Image: Christmas at the airport (Photo Credit: Slepitssskaya, Adobe Stock)
Image: Christmas at the airport (Photo Credit: Slepitssskaya, Adobe Stock)
Mia Taylor
by Mia Taylor
Last updated: 6:40 PM ET, Tue October 14, 2025

There’s no place like home for the holidays….

In addition to being the hook of one of the most famous holiday songs of all time, that sentiment appears to be dominating Americans’ travel plans for the festive season ahead amid increasing cost of living pressures brought about tariffs.

A new Fall Consumer Trends Report from the consumer data company Resonate reveals that when it comes to Americans’ holiday plans and priorities for 2025, 55 percent don’t plan to travel at all.

And those who do plan to travel are reigning in their budgets, limiting spending to less than $5,000. In fact, 13 percent are budgeting less than $500 for a holiday trip this year.

Why the slowdown in travel? According to the report the rising cost of living is putting a serious dent in consumer spending.

“Americans are directing much of their ire towards tariffs and other trade policies,” says the report, which adds: “Prices are rising, more consumers are finding they’re unable to get products they want due to tariffs, and, overall, people are uncertain of what comes next or what they should be doing.”

The result of all of this economic uncertainty?  About 29 percent of Americans say they’re traveling less frequently overall, while 21 percent are opting for shorter, less expensive trips and 11 percent plan to stick with domestic travel.

Separately, 36 percent say they won’t change their leisure activities, but they are spending more strategically. 

It's also worth noting that it’s not just the travel industry that’s taking a hit amid consumer frustration surrounding the U.S. presidential administration’s new tariffs on imports from dozens of countries. 

Tariffs are affecting spending on everything from vacations to homes, cars, and luxury goods as the holiday season draws near, says the report. In addition, nearly 70 percent (68.8) of consumers rate the economy as “fair” to “poor” at the moment.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Mia Taylor

Mia Taylor

Senior Editor

Mia Taylor is an award-winning journalist who has two decades of experience. Most recently she worked as a staff writer for America's largest digital publisher DotdashMeredith, where she contributed stories on a daily basis to four of the company's most iconic brands - Parents,Real Simple, Better Homes & Gardens, and Health. Her work has also appeared in Travel + Leisure, The Boston Globe, The San Diego UnionTribune, Westways Magazine, Fortune, and more.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Sell More Great Lakes Cruises with Victory Cruise LinesWednesday, September 9, 2026
2:00pm Eastern
Join Cris Desouza, VP of Sales, and Barbara Davis, Director of Sales, for an inside look at what’s new...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Sell More Great Lakes Cruises with Victory Cruise LinesWednesday, September 9, 2026
2:00pm Eastern
Join Cris Desouza, VP of Sales, and Barbara Davis, Director of Sales, for an inside look at what’s new...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...