Grupo Posadas Continues Expansion in Mexico and Caribbean

Image: Aerial view of the Fiesta Americana Nuevo Vallarta Resort & Spa. (Photo Credit: Grupo Posadas)
Image: Aerial view of the Fiesta Americana Nuevo Vallarta Resort & Spa. (Photo Credit: Grupo Posadas)
Eraine Wessler
by Eraine Wessler
Last updated: 9:25 AM ET, Fri December 5, 2025

Grupo Posadas, Mexico's largest hotel operator, boasts more than 200 hotels and 29,922 rooms across both city and beach destinations, and is looking at more growth in 2026. Posadas has 34 hotels in development, representing more than 4,800 rooms, an investment exceeding $880 million.  

“Posadas is a company with over five decades of history that has evolved without losing its essence: innovation, excellence, and a deep commitment to Mexico,” said Javier Barrera, VP of Strategy and Human Capital. “We move forward with a clear vision toward 2026: grow with purpose, expand responsibly, and generate economic value with social, cultural, and environmental impact.” 

In 2025, Posadas evolved its brand strategy with new concepts and platforms, such as Invitta, a culinary and mixology program developed with Chef Gerardo Rivera that enhances restaurants and bar offerings. It also expanded Esencia Viva, the signature wellbeing program, further strengthened its luxury and lifestyle positioning across its Live Aqua, Grand Fiesta Americana, and Fiesta Americana brands.

New additions across lifestyle, luxury, and city segments included in 2025 included: 

• Devossion by Live Aqua Playa del Carmen 
• Fiesta Americana Riviera Nayarit 
• One Ciudad Juárez Alameda 
• Fiesta Americana Hacienda Ixtapan de la Sal 
• Gamma Toluca 
• Gamma Mazatlán Centro Histórico 
• Curamoria Casa Lucila Mazatlán 
• Fiesta Inn Mérida Altabrisa 

In 2026, Posadas’ upcoming developments will strengthen its presence across Mexico and the Caribbean, with new projects including: 

• Fiesta Americana Funeeq Punta Cana 
• Live Aqua Centro Histórico 
• Grand Fiesta Americana Riviera Cancún 
• Fiesta Inn Querétaro Aeropuerto 
• One Mazatlán Centro Histórico 
• Sunvivia by Fiesta Americana

Highlighting the 2026 openings, Sunvivia Mazatlán by Fiesta Americana introduces the All in Joy concept, blending wellbeing, entertainment, and family connection. The resort will feature 177 residential-style suites, four oceanfront towers, multiple pools and jacuzzis, diverse culinary options, expansive meeting spaces, and a full spa and wellness offerings. 


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Beyond the Ice: Explore the Poles the National Geographic-Lindblad Expeditions Way.Friday, September 25, 2026
2:00pm Eastern
Join Darrell Wyatt, Regional Sales Director, and Kevin Rattue, Naturalist, to discover what makes...
Upcoming Webinar
Journey to HawaiiWednesday, September 30, 2026
2:00pm Eastern
Join us on Wednesday, September 30th, 2026 as we take a virtual journey to the islands of Hawaii....
Upcoming Webinar
The Return of Grand VoyagesThursday, October 1, 2026
2:00pm Eastern
As luxury travelers seek deeper, more immersive ways to explore the world, demand for extended voyages...
Upcoming Webinar
Beyond the Ice: Explore the Poles the National Geographic-Lindblad Expeditions Way.Friday, September 25, 2026
2:00pm Eastern
Join Darrell Wyatt, Regional Sales Director, and Kevin Rattue, Naturalist, to discover what makes...
Upcoming Webinar
Journey to HawaiiWednesday, September 30, 2026
2:00pm Eastern
Join us on Wednesday, September 30th, 2026 as we take a virtual journey to the islands of Hawaii....
Upcoming Webinar
The Return of Grand VoyagesThursday, October 1, 2026
2:00pm Eastern
As luxury travelers seek deeper, more immersive ways to explore the world, demand for extended voyages...