Ocean Signature Resorts to Transform Ocean Eden Bay Into Ocean Allure Eden Bay

Image: Ocean Eden Bay will soon be known as Ocean Allure Eden Bay. (Source: Ocean Signature Resorts)
Image: Ocean Eden Bay will soon be known as Ocean Allure Eden Bay. (Source: Ocean Signature Resorts)
Claudette Covey
by Claudette Covey
Last updated: 6:45 PM ET, Tue August 18, 2026

In November, Ocean Signature Resorts is reimagining Montego Bay’s Ocean Eden Bay, transforming it into the Ocean Allure Eden Bay under the brand’s Ocean Allure concept.

“Ocean Eden Bay has long stood for something distinct in the Caribbean, a sophisticated, adults-only environment built around genuine hospitality, elevated dining, and a connection to the natural beauty of Jamaica,” said Markus Haack, senior vice president of sales, marketing, distribution and revenue for Ocean Signature Resorts.

“The transition to Ocean Allure is the natural next chapter. It deepens what already makes this property exceptional and brings our most considered, high-touch service philosophy to a resort that has earned it,” he added.

Ocean Eden Bay’s transformation into Ocean Allure Eden Bay follows the December debut of Ocean Allure Costa Mujeres, Mexico, which serves as the flagship of the Ocean Allure concept.

“The Ocean Allure designation represents Ocean Signature Resorts’ most refined expression of adults-only all-inclusive travel, a collection defined by elevated design, intentional service, and a commitment to delivering a stay that goes beyond the expected,” Ocean Signature Resorts said.

The enhancements will impact virtually every area of the property, including accommodations, dining and entertainment.

The resort, which features 444 beachfront suites, is a 30-minute drive from the Montego Bay Airport.


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