Bahamas Ministry of Tourism Appoints Valery Brown-Alce Deputy Director General

Image: Valery Brown-Alce. (Photo Credit: Bahamas Ministry of Tourism)
Image: Valery Brown-Alce. (Photo Credit: Bahamas Ministry of Tourism)
Patrick Clarke
by Patrick Clarke
Last updated: 12:50 PM ET, Wed April 24, 2024

WHY IT RATES: The industry veteran will oversee the development and execution of vital global sales strategies, among other responsibilities.—Patrick Clarke, TravelPulse Senior Editor


Valery Brown-Alce, a veteran in the Bahamas tourism sector, was appointed as the newest Deputy Director General of the Bahamas Ministry of Tourism, Investments & Aviation. The announcement was made by the Hon. I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation (BMOTIA).

Her appointment is effective immediately.

“I am very pleased to appoint Mrs. Brown-Alce as the second sitting Deputy Director General,” said DPM Cooper.  “She brings a depth and wealth of knowledge gained while working in the tourism field for more than three decades. Her results-driven and inclusive attitude for all team members, coupled with her impressive professional record, will certainly add tremendous value in her new role,” he said.

Deputy Director General Brown-Alce will have responsibility for the development and execution of global sales strategies, management of international airline, retail and tour operator relationships and oversight of the Bahamas Tourist Offices in the United States, Canada and Europe.

The appointment of Mrs. Brown-Alce as Deputy Director General heralds a transformative era for The Bahamas Ministry of Tourism, Investments & Aviation. Her invaluable contributions across our tourist offices worldwide underscore her profound impact on our international presence. With her strategic insight and extensive expertise, Mrs. Brown-Alce is exceptionally well-positioned to enhance our global sales strategies, cultivate essential partnerships, and drive the sustained advancement of our tourism sector. We are confident in her ability to lead these initiatives, ensuring The Bahamas remains a premier destination on the global stage," stated Latia Duncombe, Director General of The Bahamas Ministry of Tourism, Investments and Aviation.

A native of Grand Bahama Island, Mrs. Brown-Alce has spent her entire career in both private and public tourism marketing sectors. She earned her undergraduate degree in Marketing from The University Of New Haven and has participated and completed numerous professional and executive training programs throughout her career.

She began her career at the Ministry of Tourism’s Office in Grand Bahama Island and subsequently worked and managed Bahamas Tourism Offices in Chicago, Los Angeles, Boston, Fort Lauderdale, and New York. She is currently based and will continue to work from her office in New York.


SOURCE: Bahamas Ministry of Tourism press release. 


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Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

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