Riviera
Travel, known for its ultra-premium river cruises and more than four
decades of European touring experience, has announced a new strategic partnership
with Approach Guides.
The partnership provides travel advisors with a co-branded
digital marketing platform that allows them to share Riviera Travel content
under their own brand while giving clients direct access to pricing and
availability.
Stuart Milan, president of North America for Riviera Travel
said in a statement, “As we continue to expand our support for the travel
advisor community, providing tools that help advisors market and sell Riviera
Travel remains a top priority. Through our partnership with Approach Guides,
advisors can personalize Riviera Travel content with their own branding,
delivering a more professional and trusted experience that encourages travelers
to connect directly with their advisor for expert guidance.”
The result is a more personalized client experiences that
helps advisors strengthen relationships, stay top of mind and generate more
bookings.
“Riviera Travel has everything advisors look for in a river
cruise partner: compelling value proposition, deep destination expertise
and a product that stands apart,” said Jennifer Raezer, co-founder and CMO of
Approach Guides. “As awareness continues to build in North America, this
technology gives advisors an easy, effective way to introduce the brand, engage
clients and convert interest into bookings.”
As a result, the platform helps advisors spend less time
building marketing materials and more time focusing on client relationships and
sales. Advisors can quickly showcase Riviera Travel's latest itineraries,
promotions, and travel experiences while providing clients with an easy way to
explore options and take the next step toward booking.
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