WHY IT RATES: This partnership will bring far more detailed information about a flight purchase to travelers and travel sellers.-Mia Taylor, TravelPulse Senior Writer.
In a world where buyers only see information that relates to price and schedule, imagine booking a long-haul flight and being able to see what type of seat you will have, the cabin and amenities you'll receive during the flight or deciding whether you want to add lounge access based on photos of the facilities or upgrading your flight to a premium seat.
This is how Amadeus and Routehappy by ATPCO want you to book a flight.
The partnership integrates Routehappy's rich content with the Amadeus system, enabling airlines to display product differentiators through multiple Amadeus channels. Routehappy hosted content contains Universal Product Attributes (UPAs), such as headlines, descriptions, and photos.
Travelers and travel sellers alike will have the opportunity to benefit from the comprehensive content through a range of Amadeus solutions such as Selling Platform Connect.
"Amadeus and Routehappy together unleash a vast opportunity to help airlines better differentiate their products in travel agencies and OTAs all over the world," said Robert Albert, CEO of Routehappy by ATPCO.
"Our mission is to better monetize flight shopping. We're a platform, channel and delivery agnostic to help airlines differentiate in all sales channels direct and indirect, so our Amadeus partnership is a huge step forward in reaching distribution ubiquity for airlines. We're excited to work closely with Amadeus to further improve flight shopping together."
Online Travel Agencies (OTAs) will also be able to access airlines' rich content through the Amadeus Web Services- displaying it directly to travelers, via a redistribution agreement, a first of its kind for Routehappy by ATPCO.
"Our Routehappy partnership forms part of our growing suite of merchandising capabilities for airlines and travel sellers. Photos, videos, and descriptors help drive conversion and differentiation for airlines, but also mean agents can deliver a more comprehensive service and experience to their customers," Decius Valmorbida, senior vice-president of travel channels at Amadeus, said.
"Travelers are seeking enhanced ways to compare travel provider offers and we believe rich content helps to meet this need. Routehappy has already seen great traction with more than 65 customers including major carriers like United, Avianca and Turkish Airlines so it is a natural partnership."
The integration of Routehappy's rich content with the Amadeus system will be completed during the course of this year and will complement Amadeus' existing content and merchandising capabilities already provided to airlines and travel sellers.
SOURCE: Amadeus press release
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