Trafalgar, Approach Guides Partner to Advance Advisor Selling Options

by Claudette Covey
Last updated: 2:25 PM ET, Wed October 28, 2026

Trafalgar, Approach Guides Partner to Advance Advisor Selling Options

WHY IT RATES: Through its new partnership with Approach Guides, Trafalgar is providing its advisor partners with co-branded marketing materials that will significantly help them promote the tour operator’s broader collection of brands. — Claudette Covey, Executive Retail Editor

For more than 80 years, Trafalgar has built its reputation around connecting travelers more deeply with the places they visit. Now, the global guided travel leader is entering a new era, bringing together a broader spectrum of travel experiences under one brand, with Premium, Classic and Saver offerings designed to appeal to more travelers, occasions and budgets.

To help bring this expanded proposition to market, Trafalgar is partnering with Approach Guides to put travel advisors at the center of its new era of growth. As the first mainstream guided travel company offering the full Approach Guides solution, Trafalgar is equipping advisors with both ready-to-share, co-branded content experiences and their own personalized Trafalgar websites. Together, these tools help advisors turn travel inspiration into meaningful client conversations, qualified inquiries and bookings. The technology is free to advisors and available immediately.

“This new era for Trafalgar is about creating more opportunity — for travelers, for advisors and for our business,” said Melissa DaSilva, Deputy CEO and Chief Sales Officer of TTC Tour Brands. “As we expand what Trafalgar represents, we want to give advisors the confidence and marketing support to bring that story to their clients in a way that feels personal and relevant. Approach Guides helps us extend the power of the Trafalgar brand directly into the advisor-client relationship.”

Turning Brand Investment into Advisor-Led Demand

Trafalgar is going beyond traditional advisor marketing support, providing a turnkey solution that seamlessly transfers their marketing expertise to advisor partners. Whether sharing an inspiring destination story or a specific itinerary, advisors can personalize Trafalgar's marketing content and website pages with their own branding and contact information in seconds. They can then share them through email, social media and direct client communications, keeping the advisor at the center of every interaction while ensuring private inquiries come directly back to them.

“Travel brands make significant investments in creating exceptional marketing, but much of its potential goes untapped when advisors don't have an easy way to put it to work,” said Jennifer Raezer, Founder and CMO of Approach Guides. “Trafalgar is changing that by making advisor activation part of its growth strategy — ensuring its investment reaches beyond the brand's own marketing channels and into the client relationships that ultimately drive sales.”

Discover Approach Guides: Advisor Webinars

Travel advisors can immediately begin personalizing and sharing Trafalgar's co-branded content and website experiences at inspires.to/trafalgar.

To help advisors get started, Trafalgar and Approach Guides are hosting two interactive webinars, walking advisors through how to personalize and share content, generate client enquiries and make the most of the platform.