Global leader in experiential luxury travel, Abercrombie
& Kent is relaunching its Sanctuary Retreats portfolio of safari camps
and lodges under a new banner: A&K Sanctuary under the leadership of parent
company AKTG.
With roots planted in Africa, the birthplace of Abercrombie
& Kent, A&K Sanctuary represents the heart and soul of the brand. Showcased
on the company's revitalized global website, the rebranding allows each
property to shine as a unique entity.
The relaunch includes:
- In Africa, two properties rebuilt from the
ground up: Baines’ Lodge in Botswana’s biodiverse Okavango Delta, and Gorilla
Forest Lodge in Uganda – the only lodge inside the gates of Bwindi National
Park, where the largest remaining population of mountain gorillas live – both
reopening in mid-2025.
- Kitirua Plains Lodge in Amboseli National Park
will open in early 2026 with unparalleled views of Mount Kilimanjaro. The addition
marks A&K's third property in Kenya, creating a perfect circuit for travelers
seeking to immerse themselves in the country's diverse landscapes and wildlife.
Located in the very heartland where Abercrombie & Kent first began, the
lodge embodies the brand's deep connection to Kenya.
For these African properties, A&K Sanctuary has
partnered with Luxury Frontiers, known for their sustainable and innovative
design approach.
- In South America, A&K Sanctuary will launch
Pure Amazon in summer 2025, a chic new boutique riverboat on the headwaters of
the Amazon
in Peru, taking travelers deep into one of the world’s most precious and
undiscovered wildernesses, and A&K Sanctuary’s first foray in South
America.
"We are thrilled to introduce A&K Sanctuary to the
world, complete with a revitalized brand identity, an industry-leading website,
and a digital world that complements the award-winning product and service,
alongside ambitious plans for global expansion," said Cristina Levis, CEO
of A&K Travel Group. This rebranding is not simply a name change – it's a
commitment to further elevate the guest experience, expand our portfolio, and
continue delivering the exceptional service, accommodations, and authentic experiences
that A&K Sanctuary is renowned for."
In addition to the brand refresh and introduction of A&K
Sanctuary, the refreshed branding will be rolled out across the property
portfolio.
"Each property and riverboat will have its own distinct
identity that reflects its unique character and charm, while still being
clearly recognizable as part of a renowned collection. The goal is to make each
of them famous in their own right," said Peter Chipchase, Chief Marketing
Officer at AKTG.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
